Svp Of Insights And Analysis

Company Description

MuteSix is the real-time performance marketing agency with a proven track record of accelerating growth for disruptor and challenger brands. Delivering over $1B in trackable revenue in 2021, enabling funding and acquisition, real business outcomes for brands at every stage of growth.

The SVP of Insights and Analysis will work closely with our media teams, strategy team, and client to ensure that the right measurement strategies are in place, and proper data intelligence protocols are followed.

In this role, one will hold a prominent responsibility for the product development and support of enhancements to cross-channel measurement solutions. The ideal candidate will be an expert in many aspects of measurement and reporting for marketing campaigns spanning a variety of paid media channels (digital and offline). They will be challenged to work with the agency and client leadership teams to problem solve and identify opportunities where the application of smart analytic solutions can be delivered to create impact and drive greater business value. Does this sound like you?

Profile

We're looking for a high-energy collaborator who is experienced working across complex pieces of business. You are required to have proven experience building strong relationships with both your team members and your client. With business acumen and client charisma you will navigate and understand the client's culture, business objectives and media strategy, and display an ability to support the team to deliver against these.

• Initiate and represent Data Analytics, Multi-Touch Attribution and Data Warehouse Management
• Drive innovation and adoption of new technologies and measurement strategies
• Set the vision for measurement, reporting and analytics across the full client
• Support and drive the client test and learn philosophy for measurement
• Oversee tools, technology and platforms utilized for the client
• Grow the Marketing Data Science offering by building data products to go to market
• Develop close working relationships with the client teams
• Contribute and advise on staffing and hiring plans
• Drive strategic thinking and leadership for data analytics, insights and innovation
• Inspire team and stakeholders to generate and deliver powerful insights and fresh thinking
• Build and go to market with an internal Media Mix Model, LTV, etc
• Build and deliver the analytics strategy for the client

Qualifications

• 10+ years’ experience in analytics with expertise in digital media and marketing attribution
• Correlation analysis,
• Client facing experience within media agencies or publishers highly desired
• Segmentation analysis,
• Bachelor's Degree (MBA in Marketing, Economics, Mathematics or Statistics is a plus)
• Experience with data visualization tools such as Power BI or Tableau
• Must have advanced modeling techniques to support attribution and investment allocation
• Factor analysis,
• Media Mix Modeling
• Regression analysis,
• Cluster analysis,
• Strong mathematics or statistics background
• Must have built a Media Mix Model in prior work experience.
• Predictive modeling,
• Advanced analytics skills with Excel, MS SQL, Power Pivot, R or Python
• Must have experience in ALL of the following:
• Creative/multivariate testing and tools
• Experience with full funnel media planning and audience segmentation tactics

The candidate

• Someone who is willing to travel, for client visits and internal alignment across the global teams
• A driven and ambitious leader with the natural ability to get the best out of others
• A strategic client partner who is focused on leading the client to the future
• An excellent and compelling presenter and communicator
• A proven collaborator who can navigate and influence across complex teams and different cultures
• A flexible work attitude, willing to work outside of regular office hours to accommodate all time zones

Additional Information

The anticipated base salary range for this position is $196K-$250K. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

About Dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.