Staff Program Manager, Partner Program (Mailchimp)

Overview

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.

We are looking for a Staff Program Manager who will lead the success of the Mailchimp Partner Program through acquisition and growth strategies. This person will develop a deep understanding of our agency, freelancer, and technology partners and identify opportunities to serve them better.

What You'll Bring

• You have experience leading teams, yet are comfortable operating within a lean environment where cross-team collaboration is essential to success
• You have a deep understanding of effective training methodologies, processes, metrics and tools
• Bonus points for analytics experience
• Requires occasional travel (~10%) for in-person meetings or events.
• 10+ years of marketing experience, preferably in partnerships or loyalty programs
• You have a proven track record of shaping product and/or website roadmaps and user experiences through deep consumer understanding, actionable insights and sound recommendations
• You are an experienced marketer that understands how to use the full marketing toolkit, yet has a high degree of comfort with digital marketing tactics and tools
• Bonus points for Mailchimp product experience; willingness to learn necessary
• You love being a team player, with experience bringing together diverse views across marketing, product, design, and engineering teams
• You have prior experience working with digital agencies or freelancers and understand their unique challenges
• You have a successful track record of designing go-to-market strategies that are both creative and extremely successful in driving adoption
• Bonus points for working with events or Event Marketing teams

How You Will Lead

• Define compelling positioning and messaging to acquire and retain partners in the program
• Develop and lead the communications calendar promoting Mailchimp & Co, including across campaigns, content, social media, events, public relations, the website and more
• Develop go-to-market strategies targeted prospective and current partners, from ideation to reporting and optimization
• Work with cross-functional internal and external collaborators to shape the future of the partner program
• Measure and report on the effectiveness of your plans and their influence on driving Partner adoption
• Manage a team of SMEs focused on program acquisition, tiering up partners and executing go-to-market plans
• Own the holistic Mailchimp & Co marketing strategy and collaborate with cross-functional teams to optimize the partner experience