Sr Product Insights Researcher Apparel & Accessories

At the heart of one of the world’s best loved and most recognizable brands is an impeccable Owned Brand Management & Product Design organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable chic. We concept, develop, make and deliver the stylish new favorites that Target guests expect and deserve. We are uber-savvy trend and style experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them, every time. Join our dynamic and inventive team to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect on our Apparel & Accessories brands and offerings. Here, you’ll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests, wherever and whenever they love to shop.

The Product Insights team leads strategic and exploratory research for Target’s owned brand products in support of key business needs and opportunities. Can you work cross-functionally to develop and implement the right research methodology that supports both micro and macro product requirements? Are you an expert who can lead all aspects of a comprehensive product research plan utilizing both qualitative and quantitative methods to solve problems, fulfill on guest needs, and strategically partner with and guide your key business partners? Can you manage your research projects end-to-end, including scoping, methodology design, recruiting, moderation, synthesizing and deliverables? Then take your place in a role in which your positive influence is felt throughout the entire product life cycle, from new product innovation and white space to ongoing product improvements and maintenance.

As the Sr. Product Insights Researcher Apparel & Accessories, you will be a strategic thought partner and provide expert guidance in leading, conducting, synthesizing, and reporting on research projects for key initiatives in support of the Apparel & Accessories business – including, but not limited to: ethnographies, surveys, shop-a-longs, store intercepts, interviews, focus groups, immersions, digital, and product usage tests. You will be leading the synthesis and analysis of research findings – activating the insights gleaned through observations, interviews, and data, and identifying key opportunity and whitespace areas. You will serve as the project leader for product teams throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process; facilitating in-field research and post-research synthesis through analysis. Upon completion, you will conduct a thorough analysis of data to generate actionable insights and recommendations aligned with corporate strategic directions. You’ll then deliver findings to the team in a compelling way, leveraging your expertise in storytelling via an executive report or presentation. In this role, you will serve as an advocate for the guest by driving research at the core of product development and by being a catalyst to educate, accelerate, and activate product design and development.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs

About you:

• 5+ years of experience in Market/Consumer/Design Research
• Four-year degree in Anthropology, Social Science, Design Research, Psychology or related field, or equivalent experience
• Expertise in qualitative, quantitative, and design thinking research methods and their application to product development

Strong strategic thinking and problem solving skills

• Excellent strategic and ideation facilitation and group collaboration skills
• Strong project management skills – experience managing multiple projects at various stages in the project life cycle and adjusting to changing priorities
• Proficient in PowerPoint, Outlook, Word and other MS Office software
• A strong ability to tell compelling stories from data
• Expert observational, analysis and synthesis skills with proven results
• Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners