Social Media Specialist Jobs

This position serves as a Social Media Specialist in the Marketing and Communications department. The Social Media Specialist is responsible for contributing to the Aquarium's day-to-day social media activity. This person is also responsible for creating marketing-based and mission-related content for the Aquarium's social media platforms and helping to collect and analyze performance data.

SCHEDULE

This is a full-time, regular, hybrid position offering a comprehensive benefits package. The schedule is 9:00 am - 5:00 pm, Monday-Friday with the flexibility needed to work occasional evenings and weekends as necessary

Essential Functions

• Collaborate with members of the marketing department to generate new content ideas that align with and expand on the Aquarium's mission.
• Create and maintain a library of social media posts.
• Research emerging social media platforms and trends to find new ways to reach our audience.
• Transform complex subject matter into short, compelling copy and visual content for both scientific and lay audiences.
• Support the Manager of Social Media Strategy in providing on-call support for social media needs in urgent situations.
• Create, publish, and organize compelling and informative social media content for the social media content calendar.
• Help update the website and post content in WordPress as needed.
• Support management of all of the Aquarium's social media accounts to maximize engagement and growth:
• Cultivate relationships with key staff to enable open and frequent communication and the sharing of news and ideas.
• Act as a project manager for long-term social media project requests submitted to the department.
• Using data analytic tools, monitor, audit, categorize, and report on our social media efforts on a monthly basis.
• Grow audiences and user engagement on Facebook, Twitter, Instagram, LinkedIn, YouTube, and other emerging social media channels and online platforms.
• Monitor, listen, and promptly respond to users.

Qualifications

Minimum Training and Experience

• 3+ years of experience working in an organization creating and publishing content on a variety of social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and marketing-related long and short copy experience.
• Bachelor's degree in English, communications, journalism, or related field.
• Experience in a science and/or conservation organization is preferred.

Knowledge, Skills And Abilities

• Proven creative and innovative social media approaches
• A cover letter is required for this position.
• Superior interpersonal, organization, time management, and teamwork sills
• Excellent knowledge of social media channels and the nuances for managing each platform
• Commitment to the Aquarium's mission and ocean conservation
• Experience with WordPress, Sprout Social, AirTable, and Adobe Creative Cloud preferred
• Strong understanding of digital content and social engagement best practices and industry standards
• Excellent writing, editing, and proofreading skills
• Experience with data analytics to drive social media strategy
• Excellent written and oral communications
• Ability to work well under pressure and meet strict deadlines

For more information and to apply online please visit: http://neaq.applicantpro.com/jobs/

New England Aquarium is committed to diversity, equity, and inclusion in the workplace and is an Equal Employment Opportunity Employer as defined by the EEOC. Here we foster a culture of respect, diversity, and inclusion. We strive to engage and inspire a broad audience with our efforts to protect the blue planet, and we believe a diverse workforce provides experiences, skills, and perspectives that enrich our programs, strengthen problem-solving, add creativity, and enhance our work environment.