Social Media Manager - Ufc

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Who We Are

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 211 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

Strategy For Winning

UFC boasts one of the most powerful social media followings in all of professional sports, with a social ecosystem of over 27 million fans! The Social Media Manager oversees the social media strategy and manages partnerships with internal and external stakeholders to ensure consistency across all platforms. This role develops content distribution strategy based on engagement and analysis of performance metrics, and consistently looks for new and creative opportunities to provide fans with a behind-the-scenes look at the lives of UFC athletes and live events.

Essential Functions

• Manages partnerships with cross-functional teams to ensure consistency of messaging across all UFC platforms (digital, broadcast, etc…)
• Works on-location during event week to provide fans a behind-the-scenes look into fighters’ lives leading up to fight night, and building momentum across all social channels leading up to the event.
• Manages analytics programs, as well as tracking links/codes for social POS.
• Performs the role with an ‘always on’ approach to digital and social media, constantly monitoring and engaging current trends, influencers in the region, website, athletes, celebrities and trends.
• Shoots and produces short video content for digital, social and editorial distribution.
• Performs other tasks, projects, and responsibilities as assigned.
• Directs team projects and event assignments.
• Oversees day-to-day interaction and publishing to the UFC social communities.
• Regularly provides reports on all established performance indicators to the Senior Director.
• Liaises directly with sponsors, partners, venues, and cable/satellite social media teams providing editorial calendar and assets to promote live events or ticket-on-sale campaigns through each of their respective social media outlets.
• Develops, implements, and manages platform-specific engagement strategies.
• Responsible for the delivery of marketing, creative, digital, brand and broadcast assets for digital and social platforms.
• Creates engaging content and storytelling around UFC events and fighters, and drives tune-in around UFC live events, programming and products across multiple social media platforms.

Skills & Experience

• Ability to communicate effectively, verbally and in writing.
• Knowledge of mixed martial arts.
• Ability to work long days, to be on-call when not working, extensive travel, and weekend availability is mandatory.
• Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.
• Advanced level user familiarity with various social media platforms.
• Bachelor’s degree, or equivalent work experience. Master’s degree is strongly preferred.
• Ability to work independently and thrive in a multi-task, fast-paced environment.
• Propose original, timely and innovative stories.
• Professional demeanor.
• Ability to maintain confidential information.
• Excellent organizational skills and attention to detail
• Intermediate skill level with Microsoft Office products, Adobe Photoshop, video editing software and photography skills, and the ability to learn other basic computer programs.
• Ability to adopt a social voice and personality that caters to the UFC audience and identify the right tone and style across various platforms.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.