Senior Social Media Manager

Head of Social Media

Senior Social Media Manager

GENERAL PURPOSE AND POSITION SUMMARY

OneSeven Agency is a growing integrated marketing agency based in Las Vegas with a presence in Los Angeles, Dallas, Los Cabos, San Diego, Denver, Salt Lake City, and more. Client industries include food & beverage, restaurants, hospitality, entertainment, beauty, fashion, jewelry, hotels, casino, legal, consumer lifestyle and non-profits. We are looking for an experienced Social Media Manager to join our team.

The Senior Social Media Manager is responsible for managing the strategy and implementation for multiple social media clients. The ideal candidate is a strong leader who can guide a team of social media professionals and help to grow the department. They would have a creative mindset with a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. The successful candidate will develop and maintain platforms such as, but not limited to, Instagram, Meta, Twitter, TikTok, Pinterest, Linkedin, and YouTube. This candidate will have a demonstrated history of working in a fast-paced environment while delivering multiple projects on schedule, on budget, and with no errors.

Other duties include taking initiative, helping coworkers on projects, and following up on assignments (both with team members and clients) by notifying the appropriate people when action items are complete. The position assists in building, implementing, managing, and reporting on comprehensive social media strategies that align with the overall PR/marketing strategies for OneSeven Agency clients while having fun!

This role allows you to join a forward-thinking agency where you can be creative and develop new skills under the nurturing guidance of seasoned pros with a work hard/play hard mentality. Expect a fast-paced day with plenty of opportunities to shine and be rewarded for your hard work. If this sounds like the team you have been waiting for, send us your resume!

DUTIES AND RESPONSIBILITIES

In addition to the general requirements listed above, other responsibilities assigned on varying frequencies will include but not be limited to:

Social Media Strategy:

• Create, and drive social media strategy through close collaboration with other members of the social media team and PR team to align with client objectives, PR, and marketing plans.
• Edit and review social media content from other members of the social media team to ensure consistency, correct branding and grammar.
• Create and maintain social media content calendars for various platforms and multiple clients.
• Identify and analyze social media trends, competitor activities and industry best practices.
• Set and achieve both short-term and long-term campaign goals and KPIs.

Content Creation:

• Collaborate with Content Creation Team to create visually appealing, engaging, and trending content.
• Generate, edit, publish and share creative content to engage the brand’s target markets.
• Ensure all content adheres to brand guidelines and maintains a consistent brand voice.

Social Media Advertising:

• Understand how to develop and implement social media advertising campaigns (Meta Business Suite Experience) for advanced strategy and oversee team members who handle this day-to-day.
• Create recaps of social media advertising content, understanding the results at a high-level, but able to communicate them back to a non-technical client.
• Manage social media budgets and allocate resources effectively for optimal ROI.

Influencer Relations:

• Able to ensure influencer strategy coincides with the client's objectives; create reporting with key analytics
• Work with public relations team to create and maintain local, regional, and national influencer relations that align with each brand

Community Management:

• Monitor social media channels and promptly respond to DMs, comments, and mentions.
• Foster meaningful conversations, answer inquiries, and address customer concerns.
• Stay up to date with industry trends, platform updates, and emerging social media tools and technologies.
• Update and maintain hashtag lists.
• Moderate user-generated content to ensure compliance with community guidelines.
• Track and analyze social media metrics and KPIs using various analytics tools.
• Analytics and Trends:
• Identify opportunities for engagement, user-generated content, and influencer partnerships.

Agency Support

• Leads the team to develop the social media department and staff.
• Completes social media department’s operational requirements by delegating clearly to employees and following up on work results.
• Takes ownership of and oversees agency social media channels in how it relates to marketing the agency as a whole.
• Other duties as assigned by management.
• Writes social media proposals and attends new client meetings.
• General office duties include assisting in answering phones, and maintaining office cleanliness.

Events

• Assisting and supporting team in ideation, coordination, execution, reporting
• Other duties as assigned by management
• Attending influencer dines, photo shoots and other events, when relevant
• Updating internal agency calendars

Qualifications:

• 5+ years of proven experience as a Social Media Manager, Social Media Specialist or similar role in an integrated marketing agency or relevant industry.
• 2+ years experience of social media advertising. Meta Blueprint Certifications not required but preferred.
• A Bachelor’s degree in journalism, marketing, public relations, or a related major, along with an internship.
• Excellent knowledge of major social media platforms, including Meta, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
• Ability to work collaboratively and manage multiple clients and team members in a fast-paced environment, while prioritizing effectively.
• Experience preferred but not required with key technology, including, but not limited to social media publishing and monitoring applications (Sprinklr, Sprout Social, Upfluence, or similar) Design Programs systems (Canva, Adobe) and Social Media Advertising Programs (Meta Business Suite).
• Team management with proven experience of leading a team of at least 2 people
• Excellent written and verbal communication skills with attention to detail.

OneSeven Perks Include:

• Phone allowance
• Medical, vision, and dental benefits
• Dining, salon service, show tickets and other experience perks
• Flexible with personal appointments
• Work from home on Fridays
• Beautiful collaborative office environment
• Opportunity to travel
• Flexible PTO policy from date of hire
• 401K (after one year of service)
• Dogs allowed, as long as approved by our Director of Cuteness, MeiLi, the shitzu
• One week of flexcation
• A supportive environment with quick opportunities for learning and growth
• Merit based-bonuses
• Complimentary snacks and beverages
• Frequent complimentary team lunches
• Competitive salary package
• Complimentary team outings
• Holiday party and holiday bonus
• Provide company MacBook for work use

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

If you are the breakout candidate we seek, please send a resume to [email protected].