Social Media Manager (Hybrid Or Remote)

Job Number: 5992

Position Title: Social Media Manager

External Description

Overview of the Role:

The Social Media Manager is part of Alignment’s Corporate Communications team and is responsible for bringing our social media vision and strategy to life across our owned social media channels. As the lead social media contributor on the team, you will play an integral role in helping Alignment become the most trusted senior health care brand in the country. You will drive both short- and long-term social media strategy, day-to-day creation and management of editorial content, community engagement and tracking of key metrics in real-time, across multiple channels.

The right candidate is an experienced social media strategist and authentic communicator with a proven track record in managing and growing social channels. We’re looking for someone who takes an inclusive, people-first approach to content with the ability to measure, report and improve upon the impact of that content. The role will establish the company’s brand identity and voice on our social channels to set us apart from competitors by curating and creating content that increases engagement, builds community and inspires action. This position requires expertise in digital and social media – as well as a need to achieve and love for learning and continuous growth.

Responsibilities

• Create, manage and execute social media campaigns and initiatives that advance Alignment’s brand on owned social media platforms (i.e., LinkedIn, Twitter, Facebook, Instagram, YouTube, Vimeo)
• Launch, grow and manage new social media channels where relevant, setting goals and timelines
• Own social media calendar, partnerships, plans, tactics and tools to help achieve business goals, including cultivating relationships with influencers and employees
• Shape efforts in building and monitoring online reviews and reputation, responding to social media users as needed in a compassionate and HIPAA-compliant way
• Other duties as assigned
• Support AVP, Public Relations & Social Media in the development, maintenance and implementation of long-range, multi-platform social media strategies, editorial calendars and tactical plans that differentiate Alignment
• Serve as a social media subject matter expert internally and provide guidance, support and insight on social media projects and policies
• Collaborate cross-functionally across the organization to create and curate compelling and relevant content that resonates with the company’s target audiences
• Track and assess social analytics, including online competitor presence, and identify/communicate insights that will inform future content planning and execution
• Out-of-state travel may be required

Requirements

Minimum Experience:

• Five years of experience in social media content strategy, management and execution within an agency or large regional organization
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms
• Experience with social media management and monitoring tools (e.g., Statusbrew, Hootsuite, Canva, Google Suite, Google Analytics), with proficient photo and video editing skills

Education/Licensure

• Combined experience/education as substitute for minimum education
• Associate degree or equivalent with focus on digital advertising/marketing, public relations, communications management or related field

Preferred Qualifications

• Proficiency in using Microsoft and Google word processing, presentation and spreadsheet software (e.g., Microsoft Office 365 suite, Google Docs)
• Capacity to balance the big picture with short-term needs and initiatives, possessing a problem-solving mentality when faced with challenges
• Flexibility regarding travel requirements
• Demonstrated ability to manage and build relationships with internal and external stakeholders
• Knowledge about health plans and health care
• Excellent written, visual and verbal storytelling skills, with impeccable attention to detail and ability to present clearly, strategically and persuasively
• Proficiency in using and following brand guidelines and editorial style guides (e.g., AP Stylebook, APA Style, MLA Handbook)
• Strong analytical skills and knack for developing in-depth understanding of target audiences and opportunities for innovation

City: Remote-US

State: California

Location City: Remote-US

Location State: California

Community / Marketing Title: Social Media Manager (hybrid or remote)

Company Profile

By leveraging our world-class technology platform, innovative care delivery models, deep physician partnerships and our serving heart culture, Alignment Health is revolutionizing health care for seniors! From member experience professionals and clinicians, to data scientists and operations leaders, we have built a talented and passionate team that is deeply committed to our mission of transforming health care for the seniors we serve. Ready to join us?

At Alignment, delivering exceptional care to seniors starts with ensuring an exceptional experience for our over 1,300 employees. At the center of our employee experience is a culture where employees at all levels and across all teams are encouraged to share their unique ideas and perspectives. After all, when you can bring your authentic self to work, whether that’s in a clinical setting, our corporate office or a home office, creativity and innovation flourish! Another important part of the Alignment culture is a belief in continuous learning and growth. As a result, in this fast-growing company, you will find ample support to grow your skills and your career – with us.

EEO Employer Verbiage

Alignment requires all new hires to follow local and/or state requirements regarding the COVID-19 vaccine and booster. If applicable, proof of vaccination and booster will be required as a condition of employment subject to legal exemptions. This policy, which Alignment reserves the right to modify, is part of Alignment’s ongoing efforts to ensure the safety and well-being of its staff and community and to support public health efforts.

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact [email protected].

• DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].