Social Media Coordinator Jobs

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Social Media Coordinator
Salary
$44,687.00 Annually
Location
Quad Cities Campus - Moline, IL
Job Type
Full-Time Staff
Job Number
22-00221
Department
Marketing & Public Relations
Opening Date
07/19/2023
Closing Date
8/2/2023 11:59 PM Central

• Benefits
• Questions
• Description

General Information & Responsibilities
The Social Media Coordinator is responsible for working collaboratively with the Director of Marketing and Public Relations to manage the district-wide social media initiative, create unique and engaging content and develop strategies consistent with the strategic initiatives of the College that enhance our brand and online presence.
Description of Duties
Description Of Essential Duties

• Coordinates social media across campus departments providing direction and guidance while ensuring consistency in procedures and brand voice.
• Assists with market research projects such as surveys, focus groups, and questionnaire development specific to social media including areas involving content, usage and user preferences.
• Creates and manages social media content calendar to coordinate with recruitment, student services and departments.
• Leads a committee of social media student influencers to create content specific to current and prospective students.
• Leads a social media advisory committee consisting of employees who manage departmental social media accounts to provide training, resources and networking opportunities.
• Provides monthly evaluation of all social media accounts including monthly reporting of analytics and performance trends, online reviews and feedback.
• Assists in advertising and promotional campaigns by managing content and posts to social media that compliment and support them.
• Assists in the development of a district-wide social media strategy.
• Plans and writes creative marketing content for the website, social media, native advertising and marketing campaigns as assigned.
• Attends student and employee college events and community events.
• Researches and is knowledgeable of current and emerging social media trends, platforms and technologies to enhance our social media performance and effectiveness.
• Plans and produces creative written, video, photographic and graphic content for use across all platforms that is consistent with the college brand standards. Acquires content as appropriate adhering to college policies for copywrite use.
• Monitors college’s reputation on social media and recommends appropriate responses to negative posts.
• Writes creative content, takes photos and creates graphics for social media platforms for the college.
• Manages all official college social media accounts.

Description Of Other Duties

• Performs other duties as assigned.
• Edits/proofs marketing material and web site content prior to publication as assigned.
• Assists with emergency notifications and situations, such as College closings, as assigned.
• Assists with marketing and public relations projects and initiatives as assigned.
• Plans, writes, and disseminates public relations news releases for all forms of media as assigned.
• Assists in planning and executing marketing and public relations special events such as news conferences, ground breakings and ribbon cuttings.
• Works with marketing staff to monitor and maximize SEO in all content creation

Overall Acountabilities

• Ability to work collaboratively with others.
• Accuracy, efficiency and creativity of work.
• Demonstrates Black Hawk College core values.
• Ability to work cooperatively with co-workers and college employees.

Principal Working Relationships

• Works directly and cooperatively with Director of Marketing and Public Relations and members of Marketing and Public Relations staff.
• Works cooperatively with district-wide Students Services staff.
• Works cooperatively with district-wide faculty and staff.

Education & Experience
(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.)

• Experience in short-form storytelling, creating video, photographic and written content for social media preferred.
• Experience with social media management software such as Hootsuite and creative software such as Adobe Creative Suite preferred.
• Valid driver’s license and satisfactory MVR required.
• Demonstrated strong written and oral communication skills.
• Understanding of social media metrics to improve engagement and increase overall impressions required.
• Bachelor’s degree in marketing, communications or related field required.
• Three years’ experience managing a multi-platform social media presence with demonstrated ability to create unique and engaging social media content for an organization required.
• Flexibility of schedule to attend college and community events on evenings and weekends.

The above statements reflect the general details necessary to describe the principle functions of the described job; it is not an all-encompassing statement of all the work requirements that may be necessary to perform the job.
Supplemental Information
Black Hawk College does not sponsor employment visas.
Black Hawk College is an AA/EEO employer.
Covid-19 Notice
We encourage everyone to continue to self-monitor for COVID-19 symptoms regardless of vaccination status. If you have questions regarding COVID-19, please send an email to [email protected]
While you contribute your talent and enthusiasm to BHC, as an eligible employee you will have access to outstanding health benefits, ample time off, a pension plan, educational opportunities, and much more. In this section, you will find an overview of our comprehensive and generous benefit programs. Be sure to check out the Compensation section as well.
Core Benefits
Medical
Prescription Drug Plan
Mail Order Pharmacy
Dental
Vision
Basic Life Insurance
Tuition Waiver
Employee Assistance Program
Long-Term Disability
Flexible Spending Account (FSA)/Dependent Care Account (DCA)
Paid Holidays
Free use of fitness center
Sick Leave
Vacation
Personal Days
Retirement Pension Plans
State University Retirement System of Illinois (SURS): Employees working in a regular and continuous position or one in which services are expected to be rendered on a continuous basis for at least four months or one academic term, whichever is less, may be eligible to enroll in SURS. To learn more about SURS, visitwww.SURS.org.
Optional 403b Tax-Deferred Investment Program: Employees may set up a 403b plan through Empower Retirement.
01
Do you have a Bachelor's degree in marketing, communications or related field?

• No
• Yes

02
Do you have three years of experience managing a multi-platform social media presence with demonstrated ability to create unique and engaging social media content for an organization ?

• Yes
• No

03
Do you have an understanding of social media metrics to improve engagement and increase overall impressions?

• No
• Yes

04
Do you have experience with social media management software such as Hootsuite and creative software such as Adobe Creative Suite (please list)?
Required Question
Agency
Black Hawk College
Address
6600 34th Ave
Moline, Illinois, 61265
Phone
309-796-5222
309-796-5225
Website
http://www.bhc.edu