Social Media & Content Creator, Haircare

Social Media Manager/Content Creator, Kristin Ess

About Maesa

Maesa is the world's largest independent beauty company, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.

About The Kristin Ess® Brand

Kristin Ess® began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. In 2017, Maesa, in partnership with stylist Kristin Ess, teamed up to identify what products consumers truly needed to have great hair days every day. The result is the Kristin Ess® line of cleansers, conditioners, dry and wet stylers, glosses, styling tools and hair accessories that help consumers achieve their hair goals.

About the Role:

Kristin Ess is looking for a Social Media Manager/Content Creator to help conceptualize and create engaging video content for the brand’s social media accounts, specifically IG, TikTok and Pinterest. If you love following trends and understand the type of content that drives engagement, you may be just the person we’re looking for. The ideal candidate will be a creative and analytical thinker who has a proven track record in creating social media content that increases followers and engagement.

This role reports to the Senior Brand Manager and collaborates closely with the Influencer/PR team, Brand Educator and in-house Creative Studio along with cross-functional teams as necessary.

Pay Range: $80,000/yr - $90,000/yr. Pay range may vary based on skills, experience, and location.

Key Responsibilities - In collaboration with Brand Marketing Team:

• Interact as the brand with aligned on relevant accounts
• Lead development of content calendar that aligns with brand priorities and marketing objectives.
• Proven ability to create content that performs across multiple platforms with initial focus on Instagram.
• Act as community manager for all social accounts ensuring timely responses to all inquiries.
• Research social content trends to maintain a fresh point-of-view
• Ideate, create, present, and deliver content in support of paid and organic social including both stills, animated and video.
• Create and edit 20-25 pieces of video and still content per month that can be used on Instagram, Pinterest and TikTok,
• Concept ideas for influencer campaigns and content creation
• Perform audits on social performance on a rolling basis and be able to present findings.
• Write all copy captions for owned social media channels
• Understand best design practices across all social channels, especially Instagram, Facebook, TikTok, Pinterest and YouTube
• Create and execute 15-20 Instagram story concepts per month

Requirements / Qualifications:

• Proficient knowledge of Adobe Creative Suite on Mac Platform (especially Photoshop, InDesign, Illustrator, After Effects, (Creative Cloud express (formerly spark) a plus.
• Able to work independently on multiple projects in a fast-paced environment.
• College degree: BA or BFA with a focus on Graphic Design, Communications Design, or UX/UI preferred
• Digitally native social first content creator passionate about all things social
• Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
• High level of initiative and positive approach.
• Ability to create and revise projects quickly
• Understanding of what is happening in culture and the haircare and beauty space
• 3+ years creating for brands in the social space