Social Creative Specialist Jobs

Overview

Essense Designs is an international bridal wholesaler with key offices based in Lenexa, Kansas (US), Perth, Australia and Zug, Switzerland. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,500 stores worldwide. With innovative designs and a strong customer service approach, Essense Designs is a dynamic and rapidly-expanding company that rewards excellence, drive, and collaboration.

The Role

We are looking for a Social Creative Specialist to join our Social Media team in Lenexa, KS. The Social Creative Specialist is responsible for owning the brand across their responsible social media channels. This includes the creation and curation of social media content to give a consistent look, feel and voice of the brand – aligned with the company’s vision of the brand – and agreed business objectives and growth metrics. The Social Creative Specialist will lead content creation and operation of social media channels, working closely with the Social Creative Manager and Strategy team to define objectives, execute content plans and build and maintain a successful social presence for the business The Social Creative Specialist will collaborate with other Social Specialists and Coordinators to look for efficiencies across the work, processes and shared content so all ships rise.

Daily tasks will include: monitoring social media platforms, interacting with social media community, building social media calendars, creating and publishing compelling content, interpreting data and insights to improve channel performance, assisting with boosted/paid campaigns, creating presentations and liaising with internal partners and retail stores. This role will require occasional travel.

We are a company that believes in finding better ways. We want someone that is not only always looking for better ways but is also open to new ideas from other team members and outside the company. Most importantly, we are seeking someone who is aligned with our culture who will create and support an inspiring environment that promotes productivity, innovation and fun!

Responsibilities

What We Expect:

The Social Creative Specialist should have strong written communication skills and a demonstrated interest in the fashion or bridal industry. Candidates should be active on social media personally and understand the nuances of each platform.

• Raise awareness for events through supportive social media coverage.
• Utilize good judgment in safeguarding our brand image in social responses and content.
• Stay abreast of key industry trends, best practices, competitive insights and emerging social media trends such as new platforms, videos, cadence, hashtags, etc.
• Engage with existing fans and grow followers within each brand.
• Optimize hashtags and sharing through copy, creative and keywords.
• Identify and propose new opportunities appropriate for the brand.
• Moderate the collection, curation and integration of user-generated content on social media
• Publicize events (e.g. trunk shows, bridal fairs, etc.) to raise awareness and drive high levels of attendance and participation by targeted audience.
• Liaise with digital partners on our paid social to ensure we are meeting KPI’s.
• Recommend responses and escalate issues to appropriate parties (the transfer of customer issues or complaints to client service team).
• Create social content including copywriting, photography, video and other assets on your own with input and alignment with cross-functional stakeholders.
• Capture live events and behind the scenes content using photography and video.
• Continuously optimize content effectiveness through data-driven insights.
• Oversee online contests, polls, quizzes, product giveaways, etc.
• Create and manage ongoing content calendars by brand to prioritize and execute/publish social campaigns globally.
• Ensure brand consistency, voice and quality across social communication.
• Monitor social media channels, initiate conversations with and respond to community comments referencing our brands.
• Monitor campaigns and translate anecdotal or qualitative data into recommendations.
• Monitor broader digital conversations regarding brands and stores; develop recommendations for customers as appropriate.
• Articulate meaningful campaign level insights internally and externally as needed.
• Cultivate and engaged audience through targeted posting and the creation of content that responds directly to community needs.
• Monitor reporting and benchmarks (weekly and monthly) to continually improve channel performance.
• Drive consistent, relevant traffic and leads across social channels to meet goals and objectives.
• Maintain continuous, daily social activity.

Qualifications

What We Are Looking For:

• Passion for social media and demonstrated initiative in researching/implementing new practices.
• Fluency with social media channels including Instagram, Facebook and TikTok.
• Strong ability to write clear, engaging and cohesive messaging with target audience in mind.
• Proficient in Adobe Creative Suite, Word, PowerPoint and Excel.
• Flexibility to complete responsibilities when needed outside of standard work hours.
• Experience using content management tools such as Sprinklr, Later, Hootsuite
• Be procedure and process orientated with a strong work ethic and positive attitude.
• Familiarity with running boosted and paid ad campaigns on social platforms.
• Strong understanding of how social campaigns impact broader company business and marketing objectives.
• Strong understanding of third-party analytical programs such as Instagram Insights and Facebook Business Manager.
• Impeccable attention to detail with excellent organizational skills and ability to self-manage working effectively to a deadline.
• Three to five years of experience managing social media content for consumer-facing brands (community manager, social media specialist, or similar).
• Skilled in photography and video creation.
• Ability to establish and meet tight deadlines, change directions when necessary, and manage multiple projects at once.
• Strong social media expertise with experience in creating social media content and executing social media programs in a business setting preferred.
• Knowledge of project management and collaboration tools such as Microsoft Teams and Wrike
• Ability to stay calm under pressure and always portray the correct professional Company image to the public in any situation.
• Bachelor’s degree in Marketing, Advertising, Communications, Business or related field preferred. Equivalent work experience may be considered if candidate meets other qualifications

What We Offer

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand.

If you have the skills and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit a cover letter, resume, and online application. Please note: We believe cover letters are important to help us understand why you are interested in this position and your unique story and qualifications. If you sincerely desire to work with us, please take this into consideration when submitting your materials.