Senior Marketing Manager Jobs

We are seeking a Senior Marketing Manager to join our team and contribute to our digital and automation transformation project.

Our aim is to enhance guest experience through innovative digital marketing solutions, which includes our rewards program and website.

We are looking for a self-motivated individual with a passion for driving customer engagement and revenue growth across core products and retail offerings. Preferably a background in fast food and or convenience stores.

The ideal candidate will be responsible for managing and improving the quality of all guest experiences across various digital touchpoints, from retail to post-purchase engagement. They will identify opportunities to optimize or fulfill new guest needs throughout the customer journey, while serving as the customer ambassador to ensure a seamless end-to-end experience.

This role requires a positive, can-do attitude with proven ability to work creatively and analytically in a problem-solving environment. The ideal candidate should possess intellectual curiosity about the customer journey and experience, and the ability to tell a story with data. They must have strong verbal and written communication skills, and experience in developing operational backbone and managing multi-touch, integrated marketing campaigns within the digital environment.

The Senior Marketing Manager will partner with Marketing, Category management, IT and other cross-functional teams to execute the technical operations of digital and engagement campaigns. You will be responsible for the technical operations of all digital advertising channels, overseeing and reporting on consumer data tracking on the website, defining, measuring and analyzing campaign metrics, and communicating results. Monthly reporting on all things Digital, including advertising, website, and email programs will be presented at weekly meetings and quarterly reviews.

The ideal candidate should have:

Bachelor's Degree in Business Systems Management, Digital Marketing, or similar field

5+ years of B2C marketing experience.

Proficiency in marketing automation is a must, with experience in HubSpot being a plus.

The Senior Marketing Manager should be metrics-driven and able to blend big-picture, strategic thinking with a highly tactical mindset.

Excellent project and people management skills, as well as leadership and behavioral competencies.

This is a full-time position located in Worcester, MA, and comes with benefits such as tuition reimbursement, medical, dental, vision, 401K with a generous match, career pathing, training and development programs.

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