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Senior Manager, Product Marketing- 2K/Firaxis
Company | Firaxis Games |
Address | Sparks Glencoe, MD, United States |
Employment type | FULL_TIME |
Salary | |
Category | Computer Games |
Expires | 2023-09-05 |
Posted at | 10 months ago |
Who We Are
- Help define and prioritize specific product features needs by working closely with data analytics, consumer insights, and community teams across 2K and Firaxis, to synthesize various inputs into specific feature requests and design improvement suggestions that deliver on the needs of our customers.
- Starting with insights- customer, product, competitor, cultural, macro etc., represent the voice of the consumer, identifying global audience needs and opportunities that will contribute to how we develop our current and future products and inform our strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.
- Immerse yourself deeply in the Strategy gaming genre and be a product master in terms of Civilization and our top competitors.
- Provide product / competitive expertise for Development, Marketing, and Publishing teams.
- Identify our Audience, by synthesizing game telemetry data, competitive research, consumer insights, community input, etc.) to create detailed profiles of our audience including their needs, motivations, and desired features.
- Work closely with both the Game Development team and Consumer Insights to ensure that we have the correct feature sets and product vision for future products.
- Be able to put on your diplomat hat and work with the game team on how to get these features implemented.
- Project tracking, maintaining & updating deliverable dates to ensure timely delivery of global marketing materials from the development team.
- Assist both the development and brand marketing teams with strategic planning and long-term campaign rollouts, and help facilitate various marketing requests of the development team and development requests of the marketing team.
- Liaise closely with both Global Marketing Strategy and Development teams to ensure both are well informed and constantly up to date in terms of scheduling and planning, raising concerns as they come up.
- Present marketing plans and represent marketing during day-to-day Firaxis meetings, all-hands, etc.
- Work closely with the Global Marketing Strategy team to ensure they have everything they need – game information wise – to develop a world-class plan and be a sounding board for how we can execute ideas and in-game activations.
- Act as the embedded representative of the 2K Global Marketing team within the studio, being a champion of the marketing plan and strategic vision during day-to-day interactions with the game development team.
- Be an impactful influencer in a senior role with your direct team, also cross functionally to add value to the product and business strategy, and drive excellence in campaign execution.
- Regularly partner, present and report to 2K and Firaxis stakeholders on marketing campaign progress, including findings, results and recommendations as needed.
- Oversee and/or direct the tasks and progress of direct reports, weekly, if not daily, conducting meetings to touch base, observe, and provide guidance as necessary.
- Excellent analytical, verbal, and written communication/presentation skills and a proven track record of working collaboratively across a number of internal, external, and international teams.
- Results-oriented, self-motivated, extremely organized, and meticulous.
- Understanding of games-as-a-service, virtual goods, and emerging technologies and trends.
- Minimum of 5-7 years’ experience in gaming working with or on a development team or marketing in a producer, data-analyst, marketing, or related field.
- Proactive problem solver and strategist with the ability to think ahead, self-prioritize effectively and contribute cross-functionally.
- Bachelor's degree in marketing, analytics, gaming, or related field required.
- Impeccable project management skills and a high degree of comfort in leading multiple projects.
- A strong foundational understanding of both consumer research and business analytics.
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