Location

Purpose

~ The Sr. Group Manager, Product Line Management (PLM) – Cars & Entry CUVs is responsible for leading the performance optimization (sales/share/profitability) for Elantra family, Sonata family, Kona ICE, and Venue and ensuring achievement of Business Plan (BP) objectives. This includes managing and developing a team of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).

~ The PLM department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s). Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

Major Responsibilities

~ This position reports to the Director, HMA PLM.

~ Proactively lead team to analyze performance of assigned vehicle(s) relative to objectives, take initiative to develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.

~ Product Planning: Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY to ensure assigned vehicles meet Sales and Marketing channel marketplace needs.

~ Strategy: Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

~ Marketing: Collaborate to ensure product concept, positioning, and KSPs are clearly communicated and with consistency across all company-owned and 3rd party websites/channels.

~ PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.

~ Incentives: Collaborate to proactively and reactively optimize competitiveness and offers at national/regional/ADI levels.

~ Pricing: Partner to identify opportunities to increase revenue while also maintaining competitiveness.

~ Finance: Analyze and validate financial impact of recommendations.

~ Production: Provide trim mix direction monthly to ensure optimized PO and balanced pipeline.

~ Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).

Major Responsibilities (continued)

~ Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.

~ Compliance: Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and understand implications of recommendations.

~ Business Unit Management: Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives (BP/OP) for each vehicle and provide strategic direction for development of the Mid-term Plan. Identify key product, marketing and sales programs required to achieve objectives.

~ For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches. Focus on identification of gaps and work collaboratively to address them.

~ Lead development of presentations and other materials for quick turn-around ad hoc executive requests.

Authority

~ Develop financially vetted business cases for product performance improvement recommendations.

~ Lead cross-functional teams and projects.

Education

Related Experience

~ 10+ years of progressive professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~ 5-7 years of supervisory experience preferred.

~ Automotive industry experience preferred.

~ Cross-functional project management experience required.

~ Extensive data analysis experience, data visualization expertise, and storytelling ability required.

Skills/Knowledge

~ Self-starter with curiosity and initiative.

~ Excellent communication and presentation skills with experience presenting to senior executives.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong automotive industry, technology, and EV knowledge preferred.

~ MS office proficiency required.

~ Experience with PIN, Maritz, GfK, S&P, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

Certification Required

~ N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).