Senior Director Of Emerging Brands

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

The Senior Director Emerging Brands leads and inspires the marketing and strategic growth and execution plans for Link Snacks, Inc. Emerging platforms (Lorissa’s Kitchen, Golden Island and Peperami brands). This is a critical, high-visibility role tasked with leading direct, cross-functional and agency teams to deliver on brand and company goals.

Reporting to our SVP of Marketing and as a member of the Marketing Leadership Team, this senior marketing leader will have P&L accountability and be ultimately responsible for leading a team of four (two direct reports) and delivering on all marketing KPIs, volume and profit objectives for our Emerging Brands.

Duties And Responsibilities

The duties and responsibilities of this position shall consist of, but not be limited to, the following:

• Identify and lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new product and expansion efforts to drive revenue, margin and profit growth.
• Own portfolio A&P budget process
• Develop and manage brand strategy, including brand positioning / architecture, brand voice, and brand personality for each brand in the portfolio
• Oversee brand P&L, product/promotional forecast and marketing spend forecast; allocate, manage and track brand budgets.
• Oversee all creative marketing and advertising activities for the brand, including traditional media, digital media, social media, email, and public relations. Manage marketing and agency partners from brand development to creation of communications. Manage relationships with external vendors and business partners.
• Represent and communicate emerging brand portfolio business updates to leadership on a regular basis, highlighting opportunities & trends for business improvement and growth
• Guide assessment and prioritization of business initiatives in an environment of rapid change. Be able to react quickly to market opportunities and competitive threats, sometimes with limited information.
• Provide continuous coaching, mentoring and performance feedback to develop and grow the team and help them reach to their true potential
• Lead partnership with retail sales and ecommerce team to develop best-in-class launch and retail expansion on new/emerging portfolio.
• Develop strong relationships with other cross-functional leaders in the organization, including the senior leadership team to align and advance emerging brand portfolio strategies
• Develop and guide all strategic initiatives for their Brands in service of the company’s overall objectives, goals and strategies
• Direct team to deliver consumer, category, competition, and channel/customer analysis as part of on-going brand management
• Lead development of best-in-in class, actionable integrated marketing plans informed by consumer insights and backed by data.
• Build and socialize portfolio strategy and brand priorities on a long-term and annual basis to inform and deliver against objectives
• Perform other duties and responsibilities as necessary
• Understand and adhere to the core Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character and hold the Marketing team accountable to the same

Required Education

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing, General Management or equivalent, MBA preferred

Required Experience

• Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook
• Demonstrated knowledge and understanding of marketing and finance, P & L management, proven track record in managing and meeting volume and profit targets through creative marketing of existing lines, and new product introductions
• 10+ years of brand management/business experience
• Excellent verbal and written communication skills; must work effectively with all levels of management and team members
• Strong creative, strategic, analytical, and personal sales skills
• Ability to work independently and cross-functionally to lead programs, analyze data and drive results in a dynamic and rapidly evolving environment
• Proficiency in Nielsen/IRI syndicated data
• Marketing, advertising, communications, production and promotion processes knowledge and experience
• Self-starter who is motivated in a dynamic and rapidly evolving environment
• Experience building and developing new brands from concept to launch
• Strong senior executive with experience leading and developing both direct reports and cross-functional team members as well as influencing across and upwards
• Must demonstrate effective leadership, problem solving, presentation, and team member motivational skills

Preferred Experience

• Start-up experience
• Natural Brand experience

Equal Employment Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.