Senior Audience Specialist Jobs

The Washington Post is looking for a highly motivated audience specialist with exceptional skills in audience curation, research, marketing and project management in order to build and manage virtual and in-person influencer audiences for each Washington Post Live program. By developing audience outreach strategies, fostering internal and external partnerships, identifying new opportunities and managing databases, this person will be responsible for managing the audience growth strategy for WPL news programs, increasing each program’s leadership reach and presenting audience insights. This position will also look at strategies and enhancements to ensure this curated, leadership audience receives the best experience on site, whether those events are The Post’s headquarters, across the country or international. As an integral member of the team, he or she will be responsible for growing Post Live’s core audience and their engagement with our programs, both on site and virtual, recommending new opportunities and overseeing the implementation of these strategies.
You would be joining a fast-paced, highly collaborative and creative team that produces hundreds of virtual and in-person events a year, including curated dinners, large-scale full-day summits and everything in between.
Job Responsibilities:

• Convert leads to registrations by tailoring external messages and marketing copy to specific audiences
• Bolster our in-room audience experience by identifying on-site enhancements and providing stellar customer service
• Think creatively and strategically to hand-curate audiences relative to the type of event, whether intimate dinners, large-scale summits and events out of market, including non U.S. locations
• To build a strong, qualified audience of thought leaders for every Post Live event (virtual and in-person), manage an influencer audience strategy, which includes but is not limited to developing outreach strategies and best practices and overseeing audience databases
• Identify and foster multiple internal and external partnerships throughout the year to create new growth channels for leads and audience retention
• Analyze and interpret audience insights to identify trends and recommendations for success

Motivations:

• You are organized, driven, creative, collaborative and a team player. No task is too big or too small.
• You are extremely detail-oriented and adept at juggling multiple priorities and thrive in a fast-paced culture.
• You are passionate about events, creating the best experience for attendees and exceeding audience benchmarks.
• You are creative and willing to experiment but also driven by data and research and enjoy coming up with solutions to challenges.

Requirements:

• Bachelor’s degree from a college or university
• Media, marketing, agency or project management background (4+ years)
• Ability to work independently, with little oversight
• Outstanding skills in communication, time management, organization and teamwork
• Strong writing and copywriting
• 2-5 years experience curating audiences and building experiences for a variety of events including large scale conferences, intimate dinners and other gatherings. Experience with buliding audiences in various markets and internationally a plus.
• Strong news judgment or background in journalism a plus
• Work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
• Advanced skill level of Microsoft Office including Excel and PowerPoint
• Proven track record of growing and maintaning leads, exceptional research and organizational skills

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Free Post digital subscription
• Backup care and caregiver concierge services
• Leadership and career development programs
• Three weeks of vacation and up to three weeks of paid sick leave
• 20 weeks paid parental leave for any new parent
• Competitive medical, dental and vision coverage
• Gender affirming services
• Pet insurance
• Robust mental health resources
• Nine paid holidays and two personal days
• Company-paid pension and 401(k) match

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post. We are now hiring the next innovator – how will you Impact Tomorrow?
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