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Senior Analyst, Consumer Insights & Analytics – Pricing
Company | New Balance |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Sporting Goods Manufacturing |
Expires | 2023-06-30 |
Posted at | 11 months ago |
Who We Are
- Aggregate data from different regional teams and business functions and conduct analyses in a robust and repeatable way
- Conduct extensive competitive landscape analysis by using internal dashboards and third-party retail intelligence tools
- Support ad-hoc pricing related projects as requested
- Conduct analyses to support pricing initiatives for the footwear and apparel categories at a seasonal cadence
- Conduct consumer research, such as Conjoint Analysis, to inform pricing decisions
- Evaluate new technologies and pricing methodologies
- Collaborate with Product Creation, Global and Regional Merchandising, Finance, and Demand Planning teams to gather the necessary pricing data and intel to run analyses
- Translate complex analyses into high-impact recommendations for key stakeholders
- Deep understanding of retail pricing strategies, research methodologies and consumer behavior
- Advanced statistical knowledge for analyzing quantitative data
- Undergraduate degree, preferably in Marketing, Statistics, Business Analytics, Economics, or a related field
- 5+ years of professional experience in Consumer Insights and/or Management Consulting with a focus on pricing
- A collaborative mindset and working style
- Experience with pricing platforms such as Sawtooth, Conjoint.ly, Qualtrics, Dynata, etc
- Experience translating consumer insights into actionable business recommendations
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