Retail Media Sales - Health And Wellness - Cmx Director

CMX’s Leadership team is seeking an experienced Retail Media Sales - Health and Wellness - CMX Director to help build and manage a sales team of vertical industry professionals to lead the CMX monetization strategy for our brands.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will have managed/scaled businesses in these verticals and have the capability to manage and motivate a small but high-performing team. Ideal candidates will have consistent management experience as well as extensive experience selling or buying cross-network online marketing solutions such as direct response, search, branding, integrated sponsorships, and display advertising. Additionally, the candidate will have experience working within a matrix organization as well as experience in leading, coaching and influencing people. Candidates must have strong consultative sales skills with C-suite leaders, a collaborative and innovative spirit, and be extremely comfortable dealing with ambiguity.
Responsibilities include, but not limited to:

• Creating sales strategies and building a culture of collaboration to achieve industry-wide sales targets within the annual operating plan by building plans to achieve internal annual objectives across various areas (product management, platform, operations, finance, marketing, research, strategy, and sales)

• Developing a sales strategy for the industry with a minimum sales target (for example, $30M+); finalizing revenue targets for each account along with general managers based on past trend analysis

• Recommending broad approaches and areas of opportunities to meet the targets and long-range plans to senior leadership and team: highlighting areas of concern or bottlenecks to the leadership team

• Overseeing and responsible for financial results in aligned pod and tackling this by building action plans to achieve annual objectives across various groups

• Understanding the industry strategy across other departments (marketing, eCommerce marketing, and Stores) and partnering with internal and external stakeholders such as merchandising heads, general managers, senior partners of suppliers, agencies and marketers to drive the business forward.

• Building, leading, and developing a team with a minimum team size of 3

• Driving a cross-team/functional workstream; tracking against key performance metrics; creating a playbook for the industry in partnership with other industry managers; crafting conference-worthy case studies that demonstrate the approach, solution provided, success story, and results achieved by the marketer.

• Providing overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes

• Developing and leveraging internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.

This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 2 or more days a week: Wellesley, MA, Woonsocket, RI, Hartford, CT, Buffalo Grove, IL, Northbrook, IL, Scottsdale, AZ, Irving, TX, or New York, NY. Travel requirement is up to 25%.
Pay Range
The typical pay range for this role is:
Minimum: 100,000
Maximum: 227,000
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications

• 5+ years of performance management, leadership and cross-functional leadership experience
• 10+ years of experience in marketing or advertising sales
• 4+ years of digital media experience including examples of testing, validating emerging opportunities and media networks

Preferred Qualifications

• Previous traditional sales experience, preferably in digital media with CPG clients
• Experience in brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales
• Experience with retail media or retail/ecommerce agency experience
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Brand category management experience
• 3+ years of experience in Retail Media Networks

Education
Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
Master’s degree Advertising, Business, Marketing, or Psychology preferred
Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.