Regional Director Of Sales And Marketing

The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate Census growth and revenue growth are the top two priorities, and focus areas of this position. We prefer this person to be located in the Mid Atlantic or Northeast US.

Essential Functions:

• Communicates any special needs of the incoming resident to the appropriate personnel.
• Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Works closely with the Directors of Sales at assigned communities and Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Manage use of sales toolbox at assigned communities.
• Understand the need of the senior and the aging process.
• Create and implement a strong community outreach program with the Director of Sales at each assigned community.
• Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
• Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Meet occupancy and budget expectations.
• Maintains a working knowledge of all software programs.
• Assure that staff investigates every alternative before closing a lead.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
• Keeps Executive Director informed of daily sales activity.
• Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.
• In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.
• Assist in training the managers for weekend back up coverage in MOD Rotation.
• Maintains HRA Hot Board/Move In Move out board.
• In sure that every sales team member treats each inquiry with value.
• Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing
• Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.

Non-Essential Functions:

• Possesses strong organizational skills and ability to multi-task and meet deadlines
• Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
• Maintain confidentiality of all pertinent information.
• Complies with all HRA Policies.
• Performs other duties as assigned.

Qualifications/Skills/Educational Requirements:

• Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
• Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
• Extensive travel required.