Marketing Specialist (Part-Time) Jobs

We are seeking a talented and experienced Marketing Specialist with a focus on SEO (Search Engine Optimization) and paid advertising strategies. As a Marketing Specialist, you will be responsible for driving organic traffic, and managing paid advertising campaigns to increase our online visibility and generate qualified leads. The ideal candidate should have a deep understanding of SEO best practices, and keyword research, and be proficient in managing paid ad campaigns across various platforms. If you are passionate about digital marketing, have a track record of delivering results, and thrive in a dynamic and collaborative environment, we want to hear from you.

Responsibilities:

• Stay up-to-date with industry trends, algorithm updates, and emerging SEO and paid advertising techniques.
• Monitor and analyze website performance using SEO tools and analytics platforms, making data-driven recommendations for improvement.
• Ocassionally collaborate with cross-functional teams including content creators, designers, and developers, to ensure alignment with marketing goals.
• Manage paid advertising campaigns, including Google Ads, social media ads, and other digital advertising platforms.
• Perform keyword research, identify target keywords, and optimize website content to improve search engine visibility.
• Conduct market research to identify trends, competitor strategies, and opportunities for campaign optimization.
• Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
• Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.

Qualifications:

• Solid knowledge of website analytics and data analysis to drive insights and recommendations.
• Proven experience as a Marketing Specialist, focusing on SEO and paid advertising.
• Excellent written and verbal communication skills.
• Experience managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Detail-oriented, with strong analytical and problem-solving abilities.
• Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz).

Preferred Qualifications: (Not Required)

• Bachelor's degree in Marketing, Advertising, or a related field.
• Certifications in SEO and digital advertising platforms.