Marketing Specialist Jobs

The Marketing Specialist is responsible for executing a wide range of tactical assignments in support of marketing campaigns and activities for new customer acquisition and existing customer upsell opportunities for our pediatric, behavioral health, and practice marketing lines of business. We are looking for a self-starter and creative thinker with a diverse skill set who has existing experience contributing to the success of an in-house marketing team and is looking to grow and learn with expanded responsibilities.

Essential Functions / Tasks / Duties:

• Support marketing campaign development across multiple channels and platforms and internal and external company events to include:
• Administer Websites & Publish Content - familiarity with Wordpress content management system and be able to perform technical website optimizations such as simple HTML modifications
• Manage event materials, signage and promotional item inventory, upkeep and ordering
• Own the trade show and event calendar and budget to include researching event opportunities
• Develop and publish the monthly social media calendar across three lines of business in alignment with activities developed by the content and demand gen teams.
• Develop Visual Assets - have advanced knowledge of graphical tools such as Adobe Creative Cloud, with an emphasis on Illustrator and InDesign to develop assets for digital marketing campaigns, print campaigns, marketing collateral, signage and other graphical needs
• Creating short-form promotional and introductory copy for social posts, emails, events, etc.
• Maintain a marketing department internal Google Site that manages and shares marketing collateral, branding elements, logos, images, and content resources for internal use
• Design emails for customer communications and marketing campaigns under the direction and in partnership with demand generation and content teams to include image sourcing and light copywriting
• Project manage the facilitation of successful trade shows and other sales events including planning logistics such as booth selection and design to include signage, SWAG, collateral materials and other items to position our brand and equip our sales team to physically demonstrate our products and services to our target markets
• Manage lead gifting inventory and order processing

Competencies:

• Event marketing experience for small “tabletop” shows and larger-format national trade shows
• Mature and collaborative, works well within a team environment and meets deadlines
• An analytical and creative mindset that enjoys translating numbers and copy to visual representations
• Experience using Google G Suite or Microsoft Word, Excel and PPT
• Self-motivated with a problem solving mindset
• Strong aptitude for organization, managing projects and attention to detail
• Familiarity with all social media channels and experience working in social scheduling tools
• A working knowledge of Adobe Creative Suite primary tools: InDesign, Illustrator, Photoshop
• Demonstrated experience writing short-form copy across various content promotional activities

Education Requirements:

• Associates or Bachelor degree from an accredited college or university or equivalent industry experience

Experience Requirements:

• A working knowledge of social media best practices, platforms and integrated publishing tools
• A minimum of 2-4 years of marketing experience
• Tradeshow and event marketing experience
• Experience working with an in-house marketing team and with content marketing, demand generation and marketing operations teams
• Graphic design and website CMS experience

Supervisory responsibilities:

• N/A

Work Environment / Travel Requirements:

• Approx. 5% travel
• Remote work environment

Equal employment Opportunity Statement:

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.

You may discuss equal employment opportunity related questions with your supervisor or any other member of management.

Americans with Disabilities Act Statement:

Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.