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Marketing Manager Jobs
Company | AHF |
Address | Mountville, PA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Human Resources Services |
Expires | 2023-10-14 |
Posted at | 7 months ago |
Essential Functions And Responsibilities
- Manage all marketing aspects of the specific commercial product lines, including business intelligence, competitive marketing landscape, product communications, and strategy development.
- Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.
- Responsible for the development of presentations, sales/marketing demos, and sales materials.
- Work in conjunction with the sales team to manage commercial partners expectations.
- Forecast spending and manage commercial channel marketing budgets associated with assigned projects and initiatives.
- Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.
- Work with commercial partners to manage ecommerce product information, digital advertising and performance, product placement, partner digital programs and reporting.
- Plan, project manage and execute the launch of new products and product lines into the commercial channel.
- Manage the relationship with the marketing, digital and ecommerce teams within each commercial partners’ businesses.
- Understand competitive landscape, market dynamics and trends in the commercial flooring industry.
- Engage with the AHF product and merchandising teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials.
- Develop and manage channel marketing budget in alignment with company needs, planned launches and product initiatives.
- Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement and create demand for AHF products.
- Coordinate promotional efforts with marketing and product management teams for seamless, integrated marketing-communications programs that identifies best insertion into customer journeys and ultimately drives the path to purchase.
- Work with the marketing team to develop effective trade show elements, website copy and elements and sales promotions for multiple product lines.
- Occasional travel may be required (~10 - 20%)
- 3-5 years in a marketing, marketing communications role with strong experience in product launches, vendor management and digital marketing.
- Bachelor's degree in marketing or related field. MBA is a plus.
- Computer proficiency in MS Office (Word, Excel and PowerPoint)
- Excellent time management, communications, decision making, presentation, human relations, and organizational skills
- Strong sense of urgency and responsiveness to sales team needs
- Proven ability to work cross-functionally and with outside suppliers
- Excellent management and project management skills with ability to effectively direct the company's communications operations to ensure the company's image/perception and current product positioning are reflected accurately and consistently to the market
- A strong track record of achievement
- Demonstrate an exceptional work ethic with meticulous attention to detail
- Results driven attitude
- Strong written and verbal communication skills
- Expertise in multiple marketing communication functional areas
- Ability and desire to work in a very fast-paced, high volume, hands-on, multi-task work environment
- Sit for prolonged periods
- Push, pull, carry and lift in the normal course of work
- Repetitive motion of hands/wrists/fingers
- Concentrate and repeat the same physical activities over and over
- Move between different physical locations within buildings
- Lift, move and carry product samples for review, customer setup or staging purposes
- Develop options and implement solutions
- Pay attention to and remember details
- Communicate effectively including active listening to understand points being made
- Think analytically and be exact or highly accurate
- Make decisions such as to identify complex problems
- Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
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