Marketing Manager Jobs

About Finfare:

Finfare is an expense management platform that helps small and medium-sized businesses (SMBs) improve their financial health. Finfare enables employers to issue physical or virtual charge cards, set custom spend limits, and have purchases auto matched to receipts to eliminate the need for expense reports. With advanced data visualization and intelligent analytics, Finfare empowers businesses to save time and money so they can focus on growing their businesses

About the Team:

The Finfare team is a diverse group of world-class minds working together to reimagine and develop the future of intelligent payment systems. Our culture rewards collaboration, ideas, questions, and hard work. We believe in an inclusive and supportive work culture that provides team members with the opportunity to make a direct impact on the long-term vision while providing the tools needed to thrive in a fast-paced, energetic environment.

About the Role:

We are seeking a highly skilled and experienced Performance Marketing Manager to join our dynamic marketing team. As a Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing our performance marketing campaigns across digital channels. Your goal will be to drive customer acquisition, increase conversion rates, and maximize return on investment (ROI) through data-driven strategies. The ideal candidate should have a strong background in digital marketing, a deep understanding of performance metrics, and the ability to effectively manage and optimize marketing campaigns, especially through email marketing and lead generation.

Responsibilities:

• Manage and execute email marketing campaigns, including segmentation, content creation, A/B testing, automation, and performance tracking, to optimize customer engagement and drive conversions.
• Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other key performance indicators (KPIs).
• Develop and execute performance marketing strategies to drive customer acquisition, increase conversion rates, and achieve revenue goals.
• Conduct extensive market research, competitor analysis, and audience segmentation to identify target audiences and optimize campaign targeting and messaging.

• Track and report on marketing campaign performance, providing regular insights and recommendations to stakeholders.
• Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to proactively identify new opportunities and innovative strategies.
• Manage relationships with external vendors, agencies, and media partners to ensure effective campaign execution and drive business results.
• Implement A/B testing methodologies to continuously improve campaign performance and optimize landing pages, ad copy, creative assets, and audience targeting.
• Collaborate with cross-functional teams, including design, content, and analytics, to ensure the successful execution of marketing campaigns and alignment with overall marketing objectives.

• Continuously evaluate and recommend new marketing tools, platforms, and technologies to enhance campaign performance and efficiency.

Qualifications & Requirements:

• Bachelor's degree in marketing, business, or a related field
• Strong expertise in performance marketing channels, such as email marketing, search engine marketing (SEM), and display advertising
• Proven work experience as Performance Marketing Manager or similar role, preferably in digital marketing (in-house experience a plus)

• Proficient in using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software (Hubspot experience a plus)
• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Demonstrated experience in managing and optimizing large-scale marketing campaigns with measurable results.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

• Creative mindset with the ability to think strategically and propose innovative ideas to drive performance improvements.
• Self-motivated and proactive, with a passion for staying updated on industry trends and emerging digital marketing strategies.

Physical Demands 

• This is sedentary work which requires the following physical activities: reaching, sitting, lifting (≤25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing and visual acuity. 

Work Environment

• The office work environment can be boisterous.   
• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation
• Attire is business casual. 

Salary 

The salary range for this position is $80k- 140k (Depending on experience) 

Benefits at Finfare 

• 401K (Employer matching) 
• Health, Vision, Dental (You and your dependent(s) are covered) 
• Unlimited PTO 

• Catered lunches 
• Parental Leave 
• Employee Stock Purchase Plan (If applicable) 
• On-site gym membership (Irvine, CA HQ) 
• Hybrid 

As part of our dedication to the diversity of our workforce, Finfare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military and veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.