Marketing Manager, Hobbyist Growth

Location: Remote

Who We Are

The TCGplayer Marketing team promotes and drives growth of our products and services by connecting a global community of millions of hobbyists with tens of thousands of retailers in a $25B global collectible hobby market.

We are looking for a Marketing Manager, Hobbyist Growth who will support the double digit growth as we grow our offerings and expand into new verticals and markets.

What You'll Do

The Marketing Manager, Hobbyist Growth will report to the Director, Hobbyist Marketing and will focus on customer acquisition and retention through performance marketing channels including search engine marketing (SEM) and identify new platforms to test marketing spend. The Marketing Manager, Hobbyist Growth is responsible for owning our monthly paid budgets, ensuring we are efficient and tracking performance KPIs to monthly business revenue goals.

You will develop and execute marketing campaigns focused on acquiring and nurturing hobbyist customers on the TCGplayer marketplace. This role will be responsible for campaign development, execution and reporting as well as maintaining relationships with external vendors we work with daily (e.g. Google account manager). A successful Marketing Manager, Hobbyist Growth will grow TCGplayer revenue through the acquisition and conversion of buyers and subscribers while optimizing for return on ad spend (ROAS).

This role is part of the hobbyist marketing team which supports the acquisition of hobbyists and subscribers, new vertical launches and advises on budgets for all GTM launches.

The Hobbyist Marketing team's northstar is to grow the number of hobbyists and transactional connections
by connecting hobbyists with collectibles through the right experience and at the right time and place on TCGplayer's marketing channels.

Who You Are

You are a highly motivated and experienced growth marketing professional with a business mindset with the ability to take our performance marketing campaigns to the next level. The ideal candidate will be data-driven with a passion for paid marketing channels and best practices.

You are conscientious of our budgets and business needs with an entrepreneurial mindset for testing new strategies. You have an opinion on creative best practices but aren't afraid to try something new.

The Impact You Will Make Here

• Monitor and report on performance of marketing campaigns while continually making optimizations for future campaigns.
• Maintain positive relationships with external vendors.
• Collaborate with the finance team and marketing leadership to create daily, monthly, and annual marketing budgets by campaign and verticals.
• Manage all budgets, forecasting and strategy for TCGplayer's paid marketing channels including but not limited to Google Ads, Youtube, Facebook Ads and other display and video advertising networks.
• Collaborate with the hobbyist marketing, hobbyist engagement and partnership teams to implement tests to continuously improve paid channels and campaign performance.
• Work with creative and video production teams to create and test various creative assets for our marketing campaigns.
• Curate audiences, segmentation and targeting for new customer acquisition and repeat customer retention optimizing for times of peak demand in TCGplayer products and verticals.
• Manage full funnel advertising campaign strategies from awareness down to conversion.
• Manage daily, monthly and quarterly reporting on ads performance with an emphasis on ROAS and other important metrics dependent on campaign type and goal.

What You Bring to the Team

• Expertise in Google Ads, with an emphasis on Pmax, Google Shopping, Search and Youtube ads.
• Highly organized with an ability to manage multiple paid campaigns keeping track of budgets, KPIs and other performance metrics
• Ability to pivot quickly when priorities shift with a flexible and open mindset
• Experience growing revenue at scale using paid marketing strategies for a B2C company
• Deep knowledge of the ecommerce advertising ecosystem and full funnel paid marketing campaigns
• Passionate and knowledgeable about the hobby & collectible industry is a plus
• Data-driven strategic thinking on how to best maximize our spend for the most profitable outcomes mapped to business goals
• Experience working with Facebook ads and other paid performance and display marketing channels and advertising networks
• A team player with a positive attitude, who is energized by challenges and excited to partner with colleagues across the team
• A bachelor's degree in Marketing, Advertising, Business or related experience
• Excellent communication skills with an emphasis on transparency and proactive communications

What We Provide

Our benefits program is one of the most flexible and progressive in the country. Plus, benefits start on day one, so you have everything you need to make a stress-free transition to life at TCGplayer.

• 100% company paid Family Leave
• 100% company paid employee vision insurance
• Free therapy, counseling and mental health services in additional to medical plan
• Comprehensive medical insurance with a variety of plan options to suit your needs
• 401k plan with up to 4% match
• Dental insurance
• 100% company paid life insurance, additional coverage available
• 100% company paid short term and long term disability

Compensation

The pay range for this position at commencement of employment is expected in the salary range below:

$71,000-$116,000

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

TCGplayer.com is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.