Marketing Manager - Active Adult

The Marketing Manager is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.

• Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
• Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
• Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
• May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.
• Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
• Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
• Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
• Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
• Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
• Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
• Senior role may be assigned based on experience and/or responsibilities assigned.
• Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
• Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
• Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
• Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.

Requirements to be considered:

• Bachelor's degree in business administration
• Strong communication and presentation skills
• Possesses enthusiasm and confidence
• Minimum of 5 years' experience in a marketing role

The salary range for this role is $75,000 - $90,000.
Compensation is based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Corporate Positions: In addition to the base salary, may be eligible for an annual performance bonus that is based on individual and company performance.
Onsite Property Positions: In addition to the base salary, may be eligible for a discretionary weekly, monthly and/or quarterly bonus based on budget.
Greystar seeks to attract, recruit, advance and retain top talent. Greystar’s compensation strategy is tailored to appropriately reward the skillset and experience that a team member will bring to the organization.
Robust Benefits Offered for Full-time Team Members:

• 401(k) with Company Match (eligibility required)
• Employee Assistance Program
• Medical, Dental, Vision, Life
• Generous Paid Time Off: Time off benefits include vacation, holidays, personal days, and sick time and parental leave
• Short-term & Long-term Disability
• Critical Illness/Accident/Hospital Indemnity Plans

For Union and Prevailing Wage roles compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.