Marketing Insight Intern Jobs

• Synthesize information from various sources into meaningful insights
• Assist with crafting internal communications, including Senior Management reporting, etc.
• Assist with competitive analysis to understand market share and favor
• Create process improvements to communicate insights program
• Assist and collaborate with Strategy team as needed

• High level competitive analysis - ongoing
  • Ongoing competitive monitoring of a select set of competition across flooring categories
  • Maintain a set of baseline resources that offer high level information on the competitive set, scope of their businesses, strengths and weaknesses
  • Assist with market share information and top spec’d products in key segments from Design Analytics and analysis of Floor Focus Design Survey or other designated sources annually
• Ongoing competitive monitoring of a select set of competition across flooring categories
• Maintain a set of baseline resources that offer high level information on the competitive set, scope of their businesses, strengths and weaknesses
• Assist with market share information and top spec’d products in key segments from Design Analytics and analysis of Floor Focus Design Survey or other designated sources annually

• Assist with quarterly competitive activity report – ongoing management, quarterly output
• Assist with compiling competitive product launch information by segment/channel
• Assist with culling down and organizing the most relevant content
• Assist with compiling and review monthly competitive activity from media monitoring reports, trade publications, internal experts and independent competitive research

• Synthesize and highlight key competitive insights
• Monitoring and documentation of competitive messaging and activation via digital, print and trade shows
• Competitive monitoring of digital platforms, trade show presence, overall marketing activity – ongoing
  • Monitoring and documentation of competitive messaging and activation via digital, print and trade shows
  • Synthesize and highlight key competitive insights

• Assist with compiling and analyzing data and information from the following resources:
  • Design Analytics
  • BAT
  • Digital, Segment & Content Strategy team members
  • Outside agency partners
• Outside agency partners
• BAT
• Digital, Segment & Content Strategy team members
• Design Analytics
• Assist with the development of the State of the Business reports & Prep for Quarterly Segment Reviews – ongoing support, quarterly output
  • Assist with compiling and analyzing data and information from the following resources:
    • Design Analytics
    • BAT
    • Digital, Segment & Content Strategy team members
    • Outside agency partners

• Assist with the development of Segment-Specific Spotlights
• Assist with an annual review and update (as needed) the existing segment spotlight information
• Assist with documenting current project overview, recap initiatives, upcoming initiatives
• Assist with compiling pertinent info from competitive research
• Assist with seeking outside input or resources as necessary

• Assist in gathering insight from sales & sustainability

• Assist in conducting conversations, or draft survey questions, deploy and synthesize information or provide analysis as needed
• Assist with integrating sustainability information into overall competitive insights
• Assist with insights to inform product briefs, marketing services or competitive differentiation

• Partner with digital marketing and content strategy to ensure proper organization
• Gather and organize marketing posts into the marketing digest format

• Based on demand, assist in gathering competitive threats
• Assist with curating an output that supports sales conversations in a competitive situation
• Assist with product category requests, PVC-free, vinyl sheet, nora vs. epoxy floor

• Assist in compilation and analysis of ThinkLab research, as well as sharing insights with sales
• Audit of the product data on the new web site

• Other TBD
• Help maintain participant lists for industry memberships like IIDA
• Social Selling Kits
• At least temporarily, support CEU Events administration
• PR/Bylines
• Curate and order promotional items and sales tools supporting customer events and tradeshows based on direction from segment strat team
• Curate and provide assets to fulfill association, tradeshow, contract promotional features and online presence
• Product Playbook
• Support Digital team inbox and any other ad hoc digital reporting needs
• Support all marketing teams in compilation and communication of assets via WP
  • Product Playbook
  • PR/Bylines
  • Social Selling Kits
  • Other TBD
• Assist with SLSG management - keep up to date, discarding old, adding new, helping to curate to fulfill needs

We are a VEVRAA Federal Contractor. We desire priority referrals of Protected Veterans for job openings at all locations within the State of Georgia. An Equal Opportunity Employer including Veterans and Disabled.