Summary

Are you graduating from university in 2023 with a passion for Marketing? The GE Healthcare Marketing Development Program is designed to launch exciting marketing careers within GE Healthcare. Over the course of the 2-year program, participants will experience 3 rotations highlighting a variety of marketing functions and roles. The MDP curriculum allows participants to provide substantial impact to the GE Healthcare business while expanding their marketing skills and core competencies in preparation for a successful marketing career in the business.

Essential Responsibilities

The Marketing Development Program is a rotational program that provides participants with the functional and leadership skills and experience necessary to build a solid marketing career foundation at GE Healthcare. Throughout the rotations, participants will be given the opportunity to learn marketing skills from a wide variety of fields, taking responsibility for implementing projects and measuring ROI.

The learning experience will focus on functional marketing expertise as well as professional development, and is provided through a variety of methods, from self-study and online learning modules, digital tools, webinars, and extensive on-the-job training. Each participant is assigned a rotation program sponsor to facilitate their learning.

Marketing fields of study and core competencies highlighted during the rotations include:

Promotion & Launch – new product introduction (NPI) launch, competitive analysis, portfolio planning, demand generation, nurture campaigns, enterprise marketing, market plan creation including market size and share analysis.

Value Proposition – value proposition fundamentals, evidence generation, customer research, competitive intelligence, regionalization, messaging.

Strategic & Competitive Positioning – content marketing, industry and marketing knowledge, competitive analysis and benchmarking, strategy and execution, market disruption techniques, channel marketing.

Customer Segment Marketing - develop & execute go-to-market strategies. Partner with product marketers to develop product positioning messaging for specific customer segments. Identify key customer requirements and work with product teams to ensure they are understood and incorporated into products/solutions.

Digital Marketing – develop multi-channel marketing strategies that produce measurable results.

Upon completion of the program, graduates of the MDP will work with the Program Director to take on a challenging Marketing position to implement their expertise.

Qualifications / Requirements

• Results driven coupled with project management skills
• Marketing, Business Administration, or consumer related degree required, 0 – 2 years related experience
• Work in a fast-paced, dynamic environment
• Bachelor’s Degree with a minimum GPA 3.0 or higher on a 4.0 scale
• Desire to cultivate a career in the marketing field
• Located in Chicago, IL for the 2 years on program
• Minimum GPA 3.0 or higher on a 4.0 scale

Quality Specific Goals

Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position. Complete all planned Quality & Compliance training within the defined deadlines. Identify and report any quality or compliance concerns and take immediate corrective action as required. Maintain knowledge of and understand all applicable Global Privacy and Anti-Competition Policies and operate within them to ensure that no company policy or Local/International law is broken. Maintain knowledge of and understand all applicable Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or Local/International law is broken. Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System.

Desired Characteristics

• Creativity and innovation – develop new ideas through collaboration and execution of creative ideas
• Experience with digital tools including social media; Microsoft office proficiency
• Ability to learn and pick up new skills quickly
• Excellent communication, interpersonal, and time management skills
• Previous internship experience in marketing preferred
• Strong analytical and process skills
• Marketing, Business Administration, or consumer related degree required, 0 – 2 years related experience
• Relationship management and networking skills

Location: Chicago, IL

GE will only employ those who are legally authorized to work in the United States for this opening.

While GE Healthcare does not currently require U.S. employees to be vaccinated against COVID-19, some GE Healthcare customers have vaccination mandates that may apply to certain GE Healthcare employees.

Additional Information