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Marketing Data Analyst || Remote

Company

Steneral Consulting

Address United States
Employment type CONTRACTOR
Salary
Category Software Development
Expires 2024-01-15
Posted at 9 months ago
Job Description
they are only looking for 3 years with Adobe Analytics.


100% remote


Marketing Data Analyst


Location: Remote


Duration: 12 months



Marketing data and analytics analyst scope of work:


  • Report, track and analyze marketing KPIs from various channels including email, social media, and google.
  • Track customer journey for marketing campaigns and strategic projects.
  • Conduct competitive research to develop benchmarking data.
  • Work cross functionally to build dashboards for all marketing campaigns and strategic projects.
  • UTM creation and tracking with consistent naming conventions.
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Work closely with marketing teams to identify opportunities for new client acquisition.
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns.
  • Analyze campaign results and KPIs to recommend campaign optimizations.
  • Partner with Product and Technology partners to ensure webpages are properly tagged.


Skills/Experience


Minimum Qualifications:


  • Well versed in Adobe Analytics and Google Analytics
  • Communicate data analysis in a comprehensive way
  • 3 - 4 years of experience
  • Must know how to create UTMs
  • Understanding of Adobe and Google Tagging what tags need to go on what webpages for accurate tracking
  • Experience in reporting, analyzing and reporting out on multi channel marketing campaigns (email, social media, Google ads, website, etc.)