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Marketing Content Specialist (Social)

Company

Cambium Learning Group
Address , Remote
Employment type FULL_TIME
Salary
Expires 2023-07-01
Posted at 1 year ago
Job Description
Marketing Content Specialist (Social)
Location: USA- Remote
Job Overview:
As a Marketing Content Specialist, you will help build brand awareness and help sales growth by developing and translating content to drive traffic, engage interest and support customer success initiatives across multiple marketing channels (email, web, print, social, events, etc.), with a strong emphasis on managing social content development.
This position will focus on leveraging and posting content across all social media channels, as well as developing unique content around ExploreLearnings' communication and marketing efforts. The ideal candidate will have experience managing or supporting an organizations social media content development and social posting.
Job Responsibilities:
Social Content Development/Posting Management
Collaborate with the Content team to build and manage a robust social posting calendar across all products, meeting the needs of prospects and customers. Responsibilities will include:
  • Partner with Content and Email teams to build and manage a social calendar that aligns posting schedule/topics with existing content and email campaigns, and works to optimize and enhance engagement and action from prospects and product users
Content Development
Stay on top of education technology trending topics to help the development of math and science content that speaks to classroom educators, administrators, and curriculum leaders as they travel through the customer journey.
  • Partner with marketing team members to ensure social messaging consistency across all public-facing marketing applications
Content Writing
Focus on developing marketing content across all channels and content types, with a primary focus on social. Key duties include:
  • Develop social content and posts from existing content, collaborate with the Content team to align posting calendar/content with email campaigns and content being launched, and work to develop brand new content specifically for social channels
  • Write, edit, proof, and collaborate with the ExploreLearning Creative Team to produce content needed for social posts
  • Copy and edit materials for the marketing department
Job Qualifications:
  • A dynamic problem-solver focused on quality and responsiveness
  • Experience working within a collaborative and cross-functional team environment
  • 1+ years of experience helping an organizations social media content development and social posting
  • Robust written and verbal communication skills. Must demonstrate effective and efficient writing, speaking, & listening skills
  • Self-motivated and detail-oriented with strong problem-solving capabilities
  • An eager learner, willing and excited to learn from colleagues and partners
  • Exceptional organizational skills, comfortably able to juggle multiple tasks and deadlines
  • Ability to clearly articulate educational topics
  • Bachelors degree or higher and 2+ years proven experience creating and editing content for publication (social, email, ads, website/blog content, product collateral or other forms of communications)
Why Work With Us?
In addition to competitive salaries and generous benefits, ExploreLearning offers an exciting and dynamic working environment in which creativity, teamwork and professional growth are valued and rewarded. Our award-winning online programs bring engaging and effective instructional strategies to K-12 classrooms around the world. Over the course of the last 20+ years, we’ve received numerous awards from some of the worlds most respected education organizations, and were recently named one of the Best Places to Work in Virginia.
Our office is based in historic downtown Charlottesville, Virginia, located approximately 100 miles southwest of Washington, D.C., and consistently rated one of America’s best places to live. The area offers a wide variety of business, cultural, historical, educational and sport-related attractions.
To learn more about our organization and the exciting work we do,
visit us online.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.