Marketing & Communications Specialist Jobs

About The Organization

Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life. Founded in 2003 with a donation of 500 basketballs, Good Sports has grown into a national organization that has donated over $95 million worth of new sports equipment to give over 9.3 million kids a chance to play.

At Good Sports, we believe that a diverse workforce is essential to spark innovation, improve performance and foster an environment of authenticity and teamwork. In so doing, we are committed to creating an equitable and inclusive culture, implementing an inclusive performance management process, building a diverse team and board, and supporting equal access to sports throughout our community.

Good Sports is an equal opportunity employer and encourages applications from all qualified individuals of every race, color, religion, sexual orientation, gender identification or expression, ethnic or national origin, age, disability, veteran status, marital status, or any other factor unrelated to job requirements or job status.

Role Overview

Good Sports is looking for a creative and innovative thinker who is willing to take on challenges and join our team as the Marketing & Communications Specialist. The Specialist will be responsible for the day-to-day management and execution of marketing and communications efforts to grow Good Sports branding and name recognition.

When you join Good Sports, you will find a rewarding, supportive, and results-oriented environment. We are driven by our mission and motivated by the impact we are achieving. We look for committed individuals who are problem solvers and team players.

Requirements

Key Responsibilities

• Manage Google Grant, to include web analytics and ad word campaigns on an ongoing basis and generate monthly reports regarding site traffic (through management of Google Analytics and Google AdWords)
• Manage the annual report process from a content and design standpoint leveraging the support of 3rd party creative firm
• Ensure visual and editorial integrity of the brand in all public-facing communications
• Oversee design and ordering of branded products, including Online Store
• Write, and deploy email marketing campaigns
• Negotiate contracts and manage relationships with vendors and independent contractors, including web developers, creative firms (JackRabbit), photographers, videographers, and online marketing consultants. Lead/direct photo and video shoots as necessary.
• Work with 3rd party PR Firm to be responsive to the Firm’s needs and requirements for pitches
• Strategize and oversee the production of photo and video content
• Digital Marketing & Brand Management
• Maintain updated style and brand guides and create best practices around marketing assets
• Manage and write content for the website as needed to ensure the site is current, dynamic, and relevant
• Manage Relationship with External PR Firm

• Social Media Execution & Strategy
• Travel as necessary based on the needs of the business and for the execution of this role
• Serve as primary relationship manager for Good Sports Ambassador Jesse Palmer, Ambassador Stef Dolson, and other ambassador targets
• Work with the Fundraising & Business Development Team to manage marketing promotional plans; campaigns; and materials for fundraising events
• Develop an optimal posting schedule, considering web traffic and engagement metrics
• Monitor, engage and grow online communities through best-practice community management. Drive consistent, relevant traffic from social network presence.
• All other duties as may be assigned by the Co-Founder & President
• Develop and execute the Good Sports social media strategy
• Account Management/Partnerships
• Provide social support to amplify relationships with corporate, foundation, and athlete partners, including the execution of contractually obligated social media posts; press releases; campaigns; and events
• Proactively leverage Good Sports marketing assets to further steward and cultivate relationships with partners/donors
• Develop and share compelling stories of impact (grant recipient organizations) with Program Team support
• This position does not currently oversee any direct reports
• Events
• Create engaging text, image, and video content that educates and engages to support organizational goals
• Athlete Ambassadors
• Other
• Ability to work occasional evening and/or weekend events as needed
• Invest deeply in industry knowledge and stay on top of trends in social platforms to ensure maximum effectiveness

Qualifications, Skills, And Attributes

• Solid understanding of traditional and emerging marketing channels
• Comfort with email marketing strategies using Campaign Monitor or other email platforms
• Proven experience in marketing, social media, and content creation (i.e., writing, taking & editing photos/videos). Exceptional written and verbal communication skills.
• Proven experience working with Microsoft applications and the ability to quickly learn new technology
• Tactical experience with social media tracking, social media content calendar planning, and analyzing tools (i.e., Sprout Social and Facebook Insights
• Self-initiated, accountable, and well-organized with an ability to keep track of multiple priorities with competing deadlines
• Analytical skills to forecast and identify trends and challenges
• Essential understanding of WordPress or website management
• Basic Adobe® Photoshop®& Adobe® Illustrator® and graphic design skills understanding is preferred
• Passionate about the mission of Good Sports
• Fully vaccinated against Covid-19
• Strong understanding of Google AdWords, Google Analytics, and SEO
• Highly personable and able to work with a variety of people, including both internal and external constituents
• Ability to engage in cross-functional collaboration across all Good Sports business units to achieve organizational goals
• An Undergraduate Degree in Marketing, Journalism, Advertising, Communications, or a related field, plus 3-5 years of post-graduate applicable work experience in a professional office environment. Non-profit experience is a plus. A combination of education and experience may be considered.

Reporting Relationship and Location

The Specialist is a Braintree, MA-based position (this is not a remote role) and will report to the Co-Founder & President. All Good Sports general office employees are expected to report to the Braintree Office 4 days/week, with the option to work remotely from a home office on 1 designated day/week.

Benefits

Teammate Benefits and Compensation

Good Sports believes that compensation is just one component of our value proposition to teammates. We take a holistic approach to creating a meaningful and compelling employee experience which includes:

• A paid day off for your birthday
• Paid one-week shutdown period (typically the week between Christmas and the New Year)
• ½ day summer Fridays (Memorial Day through Labor Day)
• 401(k) with a company match (eligible at 90-days of service)
• Semi-annual performance evaluation with developmental feedback
• Mission-driven, socially responsible, collaborative team spirit and environment
• One month paid sabbatical after 10 years of service
• Thirteen paid holidays (one Float included)
• Annual Company-Wide Day of Volunteerism
• Professional Development and Training opportunities through LinkedIn Learning for Business and Kantola Training Solutions
• Employer-funded short- and long-term disability and life insurance (eligible on the 1st day of the month following the date of hire)
• Salary for this role is $65k-80k (placement within this range will depend on the amount and type of direct and applicable experience)
• Generous paid time off to include 20 vacation/personal days with 5 additional days after four and ten years of service (eligible on 1st day of employment)
• Access to group medical and dental insurance with an employer contribution (eligible on the 1st day of the month following the date of hire)
• Access to voluntary vision insurance and flexible savings accounts (eligible on the 1st day of the month following the date of hire)