Marketing & Communications Manager Jobs

This person is the glue that holds it all together, the catalyst who takes it to the next level and the bearer of the brand. A keen understanding of advertising, audience, and analytics is a must. As a nationally-recognized and Smithsonian-affiliated aerospace and science center, the Air Zoo is an industry leader in STEAM education programming, immersive exhibits, one- of-a-kind artifacts, and out-of-this-world experiences. If you are our next Marketing & Communications Manager, you will be a well-organized, effective, results-driven, project manager who can seamlessly work with and lead others. You must also have exceptional interpersonal communication and writing skills.

Measurables:Timely campaign deployment and effectiveness, project management, budget management, and other deliverables as assigned to support the mission of the Air Zoo

Brand, Content & Management Responsibilities

• Other duties and special projects as assigned
• Review all advertising and promotional materials (visual, written or spoken) for consistency, accuracy, audience and voice
• Oversee Voucher Partner Program
• Supports department needs for trade shows and conference/exhibitor opportunities
• Increase earned and unearned revenue streams through successful planning and execution of effective marketing campaigns
• Responsible for monitoring campaigns across all channels and implementing changes to scope as well as reporting on deliverables as deemed appropriate
• Responsible for all Public Relations communications and scheduling of interviews
• Manage departmental purchase orders and reconciliations
• Dedication to Diversity, Equity, and Inclusion as part of the Air Zoo’s commitment to a welcoming environment for all
• Manage and enforce the Air Zoo’s branding and voice, both internally and externally
• Plan and manage the annual budget for marketing
• Ensure all deadlines are met and departmental approvals are managed appropriately
• Support the President & CEO, and the Director of Marketing & Development with presentation needs and board packets (quarterly)
• Participate in weekly team meetings, and weekly communications meetings
• Invest in the success of the Air Zoo by being fearlessly innovative and pitching new creative ideas and concepts
• Oversee and manage all elements of the campaign strategy
• Manage the project assignments and workflow for both the Graphic Designer and Digital Content Creator
• Help further the development and organization of the Air Zoo’s marketing process and production schedules

Print Advertising & Promotion

• Manages all print orders, direct mail campaigns
• Manage distribution partners and ship/order materials as needed
• Ensure that all on-site promotional and program material needs are met
• Research new partners and execute new ad buys
• Assigns photography and video needs as necessary
• Manage current contracts and deadlines

Digital Marketing

• Manage website content and oversee relationship with the developer
• Set budgets and oversee digital ad buys through partner
• Work with Digital Content Creator to support events and programs organically through social media channels and video creation
• Manage digital partner content and identify new opportunities
• Manage marketing email platform and schedule; oversee all org-based email correspondences; obtain and manage content, proofing, accuracy, brand and voice, and audience/list; obtain timely department approvals and execute campaigns
• CRM: Oversees the public facing webform content and activation for program/event registration; also approves acknowledgement forms and other public facing correspondence for brand/voice
• Support all departments as needed for
• Review campaign effectiveness and report metrics

Broadcast & Outdoor Media

• Manages annual contract and scheduling for outdoor advertising
• Manage the contracts and scheduling of meetings, on-site segments and interviews
• Oversees giveaways and other extra promotional opportunities
• Writes/approves scripts for radio spots

Supervision

• The Graphic Designer and Digital Content Creator will report to this manager after necessary onboarding and role acclimation have been met.

Education and Experience Requirements

• Understanding and ability to decipher Google and social platform analytics
• Ability to lift and carry 10 pounds
• Strong interpersonal communication skills, and strong planning and organizational skills
• Minimum of 3 years of marketing experience required; 5 years or more of marketing experience preferred
• Ability to manage multiple projects at one time
• Detail oriented and analytical
• Minimum of 3 years of supervisory or management experience required
• Good sense of layout and design
• Ability to think strategically and operate effectively in a fast-paced, changing environment
• Passion for learning about the Air Zoo and telling our story to a wide audience
• Minimum of 2 years of experience managing print, digital, broadcast, and outdoor advertising campaigns
• Audience targeted campaign experience preferred
• Excellent copywriting and proofreading skills
• Experience coordinating projects across multiple departments
• Basic experience in website maintenance and development
• Business Marketing or Communications degree (or directly related degree) or equivalent years of direct experience with high school diploma or equivalent is required
• Outstanding communication skills, both verbal and written
• Ability to maintain confidentiality