Marketing Communications Specialist Jobs

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Description

Where the Chemistry Happens

As the world’s leading chemical company, BASF offers advanced paint technologies, set apart with products backed by support in technical training, color information systems and business management. BASF Automotive Refinish Coatings develops and markets the highest-quality coatings available for the collision repair, commercial fleet and automotive specialty markets. Customers and employees are at the heart of everything BASF does. That’s why BASF has spent more than 150 years working side-by-side with customers, listening to needs and developing solutions to sustain the future of collision centers in a rapidly evolving industry. BASF offers quality coatings and tailored solutions to create greater efficiencies, productivity, profitability and sustainability in our partner collision centers.

We are looking for a professional like you to join our team! You’ll be implementing internal and external communication and content strategy to promote Refinish products and services across various online and offline channels that target prospective and current customers and coordinating with cross-function teams to manage, create and execute content for various marketing campaigns.

As a Marketing Communication Specialist, you create chemistry by…

• Staying up-to-date with emerging digital marketing trends and technologies
• Content creation and development including copy writing, editing and publication of marketing materials such as brochures, PowerPoint presentations, website, email campaigns, events and media releases
• Enhancing brand awareness, drive web traffic, and implement campaigns to acquire business growth opportunities
• Collaborating with Distribution and Field Sales Organization to help professionalize both internal and external customers to drive greater brand awareness and market share growth
• Collaborating with cross-functional teams including creative, product management and sales to produce engaging content and optimize user experience
• Day-to-day management and use of Marketing Cloud for email campaigns, Frontify for asset management and MS Teams suite for open requests
• Reporting and monitoring the effectiveness of websites and digital campaigns through interpretation of statistics and recommendation of changes to maximize performance
• Video production and editing
• Copywriting and editing storyboards for video productions

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Your formula for success…

• Highly literate with MS Office, Adobe Creative Suite and WordPress strongly preferred
• Strong understanding of digital marketing channels including SEO, PPC and email marketing
• Experience in communications content development
• Capability to copywrite and edit
• Proven success in digital marketing campaigns from development to execution
• Analytical skills and experience with web analytics tools (i.e. Google and Piano Analytics)
• Bachelor’s degree in business or related field preferred
• Strategic and creative mindset with a strong drive for implementation
• Strong project management skills
• Salesforce Marketing Cloud experience is highly beneficial

You @ BASF

At BASF you get more than just compensation, Medical & Dental. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Our Periodic Table of Benefits includes some additional perks below for starters…

• Matching Donations to your favorite cause
• Pet insurance
• Retirement Benefits
• Employee Discounts
• Flexible Work Arrangements whenever possible
• Access to our BASF Wine Cellar
• Maternity/Paternity Leave, Infertility & Adoption reimbursement
• Mentoring & Development Programs

What are you waiting for? Click Apply now to BELONG@BASF!!

BASF takes security & data privacy very seriously. Will we never request personal or financial information of any kind via e-mail, private text message or direct message on any social media platform or job board. Furthermore, we will never offer a remote position and send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact myhrATbasf.com to report fraud.