Product Marketing Manager Jobs

PRODUCT MARKETING MANAGER

Tentcraft, a leading provider of custom tents and outdoor event solutions, is seeking an experienced Product Marketing Manager to grow acquisition, engagement and product sales.As Product Marketing Manager, you’ll use a deep understanding of products and customer segments to improve product positioning, market fit, and the product experience.

Focus & Responsibilities

Market, Customer, and Competitive Analysis

Fully understand customer pain points, buyer personas, industry trends, and competitor landscape.

Own Product Positioning and Messaging

Work with the marketing team to develop product positioning, value propositions and messaging that resonates with customers and differentiates products from competitors.

Develop Go-to-Market Strategies

Create and execute go-to-market strategies for each product to build awareness and increase volume sold. Experiment with different products and customer segments to identify growth opportunities.

Product Feedback

Collaborate with the Marketing team to improve feedback capture at the product level.

Build a Better Product Experience

The product experience itself is an underutilized marketing tool.

Customer Lifetime Value

Build remarketing campaigns for individual products, accessories and customer segments to grow customer lifetime value.

Content Creation + Sales Enablement

Collaborate with Sales, Marketing, and Client Services teams to craft product related content and sales resources that help close deals.

Analytics

Work with data from various sources to identify insights and pursue strategies that support short and long-term growth.

Ideation

Use market analysis and customer feedback to ideate with the new products team for new products, features, accessories, and other monetization strategies.

Who are we?

Rooted in humility, hard work, and somefun and a little weirdness(one of our six ‘Guiding Principles’), TentCraft is a capabilities rich manufacturer with a no-shame obsession with the world of experiential and outdoor marketing. We live, work and play in Traverse City, Michigan, and while you’ll find our work nationwide, we operate together from a single facility. Everything we design, engineer, build, print and sew happens under one roof and is proudly American made. Long story short, we’re one big talented team of LEAN thinkers dedicated to Make it Better from sea to shining sea for our clients and our TentCraft family. We’ve always got continuous improvement on our minds and creative solutions are our jam, so if we need to get a little scrappy to make magicactuallyhappen, we’re down for that.

What you need:

• FUN AND A LITTLE WEIRD: boring dorks need not apply 😎
• 5-10 years of marketing experience is likely the sweet spot
• Data-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniques.
• COMMUNICATION: ability to communicate respectfully and not take anything too seriously
• Experience collaborating with cross-functional teams, including executive management, client services, sales and marketing.
• Experience initiating and driving a range of go-to-market programs including demand gen, email, content marketing. Experience in driving an account based marketing approach would be a plus.
• Strong presentation, written, and verbal communication skills, with an eye for
• TEAMWORK: work closely with a diverse set of peers to drive and support growth and profitability
• Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Bachelor's degree

What we'll give you:

• A market competitive compensation package including health, dental, vision, disability and life insurance plans
• 3 weeks of paid time off in your first year plus 7 paid Holidays, AND tons of flexibility!
• All of the training and ongoing support you could ever ask for
• Matching 401k (ROTH or Traditional)
• A work culture to be proud of, we respect one another, accomplish a TON, and have fun doing it!
• Annual Health and Wellness reimbursement
• A flexible work schedule. Work/life balance is important to us, and we encourage you to be active outside the office

Bottom line:

We began as a start-up company within a large organization and have experienced rapid and sustainable growth by hiring A+ people who are committed to the continued growth and success of this company. We offer a tremendous work environment, great leadership and all the help you could ever ask for. We aren’t interested in job-hoppers or anybody looking to dip their toes in the water. We want people ready to jump in the deep end and help us continue to gain market share from our competitors, introduce new products and become an even better turn-key vendor for our clients than we currently are. Our goal is for this to be the best job you’ve ever had.