Marketing & Business Development Manager

Company: Perch

Job Title: Marketing & Business Development Manager

Job Type: Full-time, Exempt

Salary: $60,000 - $75,000 + Performance Bonus

Location: This role requires physical presence in the Austin area, though not in-office.

Hours: Monday - Friday 8am-5pm. Please note that working in business development within the real estate industry sometimes requires flexibility in working hours, including evenings.

About The Role: As a Marketing & Business Development Manager your primary objective is to manage the marketing and business development functions for apartment locating and home sales divisions. You will be responsible for creating and executing lead generation and revenue growth plans for a large real estate team. Reporting to the Chief Executive Officer, you will oversee our marketing agency, build teams to help execute social media strategy, and drive strategic partnerships to create differentiated value.

Successful candidates will have strong overall marketing and relationship-building acumen and ability to build strategy and execute impactful projects from ideation to execution. We are looking for a candidate with a self-starter mentality, strong interpersonal skills, and ability to project manage and prioritize.

At Perch, we believe that when our agents feel valued, supported, and empowered, they can provide the best possible service to our clients. By putting our agents first, we create a culture of excellence, collaboration, and mutual respect, ensuring that everyone within our organization thrives and succeeds together. This role is the beginning of creating an industry-leading marketing presence for our team.

Responsibilities:

• Develop, manage, and track social media key performance indicators to ensure connection with target audience and alignment with strategy and goals.
• Manage partner marketing agency to ensure return on investment and alignment with strategic goals.
• Develop and deliver marketing plans, business development presentations, and recap reports to Chief Executive Officer and external stakeholders
• Build and execute marketing and business development plans to drive leads and grow revenue.
• Establish strategic partnerships to unlock unique value within the Austin community and Texas.
• Create and manage social media calendar and team, ensuring content is captured, edited, and posted.
• Build on the existing digital library of content, creating fun, modern, and new content for TikTok and Instagram

Qualifications:

• Excellent self-reliance and discernment around when to escalate situations to upper management, with strong tech skills to leverage modern tools and platforms effectively.
• Proven track record of success introducing marketing and sales structure.
• Previous leadership experience, demonstrating the ability to motivate and guide a team to achieve targets.
• Ability to thrive in a performance and feedback oriented work culture.
• Familiarity and drive to learn Perch technology systems and leverage as tools.
• Familiarity with Google Suite, Canva, InDesign, Loom, and similar tools.
• Eagerness to own end-to-end marketing and business development strategies.

At Perch, we are committed to creating an inclusive and diverse workplace and we strictly adhere to a policy of nondiscrimination in all aspects of our hiring process. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. We ensure that every candidate is given equal consideration based on their skills, qualifications, and potential to contribute to our team.