Marketing Associate, Brand Communication

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Role Summary

The Marketing Associate for Brand Communication that supports the Waterpik brand will support brand strategy, consumer research, marketing communication, and development of campaign assets. The ideal candidate will have a firm grasp of communication touchpoints for the four stages of the marketing funnel (awareness, consideration, conversion, and loyalty).

This role will consist of tactical, organizational, and strategic responsibilities. Creative and analytical thinking will be essential for driving engaging consumer communication, enhancing brand image, and encouraging business growth. The role is located in Ft. Collins, CO and is a hybrid role.

Role Accountabilities And Responsibilities

• Participate in brand strategy discussions and exercises to help shape the development & execution of the annual brand plans
• Work collaboratively with internal teams and agency partners to develop effective paid, earned, and organic campaigns
• Administrative tasks including ordering and shipping product, organizing assets for legal approval and research partners, scheduling meetings
• Analyze marketing campaign performance to make informed decisions for future efforts
• Conduct research to identify differentiating and motivating brand messaging and visual assets
• Maintain day-to-day activities for social media, including assisting with content creation (such as on-demand content creation for stories and events), editorial calendar creation, social copy writing, post scheduling, monitoring, and engagement with consumers
• Closely monitor influencer marketing trends to effectively support influencer marketing campaigns and incorporate content into brand-owned communications

Operating Knowledge, Skills, And Abilities

• Experience with Canva or similar design tool preferred, Adobe Creative Suite a plus
• Strong working knowledge of Microsoft Office Applications, Social Media Platforms, Google Analytics

• Ability to effectively balance conflicting priorities and projects
• Experience analyzing and summarizing research data for reports and presentations
• Strong analytical and creative skills to support effective marketing campaigns
• Ability to excel in a cross-functional team environment
• Detail oriented and organized, with exceptional prioritization skills
• Determination to achieve excellent results
• Excellent written and verbal communication skills

Education And Experience

• Bachelor’s degree from an accredited institution in Marketing or relevant field
• 2-3 years of professional experience (inclusive of internships) in digital marketing preferred
• Strong interest in brand marketing, research, and social media required

Required Training In Role

• Continuously work to improve presentation skills by reading at least one book or attending one online webinar per year
• Quarterly attendance (virtual or in-person) to at least one seminar/webinar related to Brand Communication
• Stay up to date on all updates and optimizations to regularly used applications/platforms

Other Qualifications & Physical Requirements

Supervisory Duties: N/A

Salary And Benefits

Water Pik, Inc., a partner company of Church & Dwight Company, Inc., located in Ft. Collins, CO and is a hybrid role, offers an extensive Total Reward package for this position, including:

Estimated pay: $56,400 - $70,600 Annual Salary.

Medical, Dental, Vision Insurance / Healthcare and Dependent Care Flexible Spending / Health Savings Account / Commuter Reimbursement Account

Vacation / Holiday / Sick Time / Pandemic Leave / Short and Long Term Disability / Life & AD&D / Spouse/Child Optional Life / Supplemental Life & AD&D / Family and Medical Leave / Bereavement

Adoption Assistance / Tuition Reimbursement / Employee Assistance Program / Identity Theft Protection / Critical Illness Insurance

Savings and Profit Sharing Plan / 401(k) Match / Employee Stock Purchase Plan

This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

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Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/