Marketing Assistant - Corporate Brands

At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at www.thewinegroup.com and then come join the exciting journey at The Wine Group.
JOB SUMMARY
The Marketing Assistant reports to the Senior Brand Manager, Corporate Brands and is a hybrid role based out of our Livermore, CA location. The Corporate Brands team is a key priority for TWG and integral to the growth of the company. This individual will be responsible for assisting the Senior Brand Manager in delivering value for key strategic retailers/customers across the 4Ps of marketing: product, place, price, and promotion. The Marketing Assistant will provide support for the day-to-day needs of the Corporate Brands team and have strong organizational and executional skills to manage multiple projects simultaneously. This person will have a strong grounding in CPG Marketing best practices, a successful track record of working within the marketing space.
ESSENTIAL FUNCTIONS

• Creative Brand Marketer: Will direct graphic designers and vendors toward consumer needs. Intuitively “gets” brands and consumer motivations.
• Sales and Retailer Orientation: Create sales presentations with end user in mind. Key point person for point of sales materials development and management, including but not limited to creative, sourcing, pricing, & fulfillment coordination.
• Analytical Competency: Will analyze and track brand data and performance. Comfortable with data and knows how to pull key “nuggets” out of data for use in presentations. Will translate data into focused insights.
• Entrepreneurial Track Record and Competitive Drive: Will work in an entrepreneurial manner, with proven experience in an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Will manage ambiguity and multiple priorities; conveying a sense of urgency and driving issues to closure.

QUALIFICATIONS

• Have astuteness and Flexibility. Is pragmatic, adaptable and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
• Proficiency in Adobe Photoshop, Creative Suite, and InDesign preferred
• Bachelor’s degree in marketing, Business, related field or equivalent work experience
• Experience in Nielsen or IRI data preferred
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred
• Shows passion, energy/endurance, intensity and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative (scrappy); always pushing to find new and better ways of working.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines. Flexible when needs and priorities shift.
• Highly proficient in Microsoft Word, Excel, and PowerPoint
• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred
• Possess intellectual curiosity. Can connect “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.
• Highly articulate and comfortable working with individuals at all levels of the organization. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally. Well-honed influencing skills: courage to confidently express an independent point of view.

PHYSICAL REQUIREMENTS

• Ability to perform tasks requiring bending, stooping, standing, and twisting
• Position operates in a professional office environment
• Must be able to lift up to 40 lbs. (a case of wine)
• Position includes travel to various industry and/or company events, up to 10% of the time

COMPENSATION

• Hiring Salary Range Posted: $65,100 - $97,600
• Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.