Market Research & Data Analyst

Overview:

TheMarket Research & Data Analyst will be responsible for providing data and trends to marketing, sales and product teamsfor all imaging products to inform decision making. The person in this role will complete weekly/monthly reports, conduct primary and third-party research, craft surveys and assist with focus groups and in-depth interviews.

Responsibilities:

• Utilize current resources to provide insights to help strategy on marketing and sales initiatives.
• Draft, program and analyze surveys for registered customers to provide feedback to product teams for future product development as well as uncover any trends to assist in marketing activity or future product launches.
• Support account specific sales trends analysis to increase key retailers business
• Compile and analyze reporting voice of customer data to provide customer feedback for product development and quality control.
• Provides support for the product marketing function through research and analyze competitor trends to inform product and marketing teams to provide hard data for strategic business decisions.
• Assist in primary research projects including focus groups and in-depth interviews to provide guidance for future product development or inform strategy to marketing and sales teams.

Qualifications:

Please note: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

• Ability to manage multiple projects prioritizing and time allocation.
• Experience with Python a Plus
• Occasional travel may be required
• Sound decision making, high accuracy and solid task prioritization skills are a must.
• Understanding the basics of photography/videography is not required, but is a plus
• High level of Business Acumen required
• BI Tool Experience (Tableau, Looker etc.)
• Excellent written and oral communication skills required.
• Bachelor's degree required (marketing, economics, statistics) plus 3-5 years relative experience.
• Advanced MS Excel experience required (pivot tables, vLookups, etc.)
• Proficient in SQL
• Excellent Presentation Skills
• Previous experience in drafting and coding surveys is a plus
• Possesses strong statistical, critical thinking and analytical skills.