Manager Of Sales And Community Engagement

What You’ll Do

The Manager of Sales and Community Engagement (MSCE) will be responsible to recruit, coach, mentor and lead our marketing and sales departments. The MSCE is responsible for selling the exciting experience of Topgolf through contracted events. The MSCE will collaborate with Operations and Culinary teams to ensure flawless event execution. The SMM is responsible for delivering outstanding guest service throughout all stages of the sales process including ongoing post-event follow-up to ensure repeat business and referrals. The MSCE is also expected to foster new client opportunities via outbound efforts and networking in the community to drive sales. The MSCE will be responsible for overseeing the marketing team and help bringing national marketing campaigns to life at a local level and executing a local marketing plan specific to their area that drives visits to the venue.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

How You’ll Do It

• Recruit, hire, and train the marketing team to conduct outreach (guerilla and paid activations), host in-venue programming, and best represent the Topgolf brand to consumers
• Mentor, coach and motivate the sales and marketing team to exceed the monthly (period), quarterly and annual goals
• Lead and document bi-weekly 1-on-1’s with each team member managed directly
• Manage marketing and sales teams’ weekly schedules
• Participate in staff meetings at the venue and bi-weekly 1-on-1’s with venue General Manager (GM)
• Conduct market analysis and devise strategies for generating new business
• Monitor Key Performance Indicators (KPI’s) using reports and dashboards to ensure standards and targets are being meet or exceeded
• Perform revenue forecasts, win/loss reports and period recaps that illustrate overall performance against quotas for venue GM and Regional Sales and Marketing Leadership
• Assist the National Events team to service all events booked by National Events Account Managers
• Foster a sales culture/environment focused on continual improvement and exceeding targets with leader boards, competitions and statistics
• Provide leadership on the day-to-day event operations, while maintaining focus on the company’s established standards and expectations
• Verify and approve all completed Event close outs, resolve any discrepancies and coach appropriately
• Manage annual Sales & Marketing budgets
• Oversee requests, ordering and inventory control of all event enhancements such as logo’ed Topgolf memorabilia or other special-order items for event clients
• Conduct regular Event Catering & Ops Meetings (a.k.a. Banquet Event Order - BEO Meetings) with representatives from the venue’s Culinary and Operations Team
• Engage in forums such as Workplace, Regional Sales and Marketing Leadership 1-on-1 Calls
• Know the local market! Where people go, when they go, latest offers and promotions of competitors (social media, key groups to follow, network participation)
• Identifying, securing and managing onsite setup and activation of local outreach events (festivals, 5Ks, expos, golf tournaments), including scheduling and leading in-house Marketing Champions, to generate leads and drive visits to venue
• Tracking results of all local activations and making recommendations for future activity (KPI’s, budgets/financial returns, ROI)
• Generating ideas for your venue that are on-brand and approved by venue GM and Regional Sales and Marketing Leadership, plan accordingly and track results of said activity
• Activating and managing venue implementation and activation of corporate secured partnerships
• Ensuring all materials on display in venue comply with brand standards (timely/updated/in good shape) - replace as needed by printing corporate provided materials locally
• Maintaining the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.)
• Monitoring review platforms regularly such as Yelp, TripAdvisor and Google; reporting trends/concerns and sharing key feedback with venue management team
• Reviewing, evaluating and if aligned to our brand (meets our criteria), fulfilling requests for donations/sponsorships of local sports teams, charities or schools
• Coordinating and tracking local volunteer efforts, promoting these opportunities with venue associates to garner volunteers

What We’re Looking For

• Minimum 3+ years current sales experience, preferable in hospitality, restaurant or entertainment venue focused on event/ticket sales
• 3+ years current B2B and/or B2C sales team management experience to include entry and mid experience levels preferred.
• Bachelors Degree in Business Administration, Sport Management, or Sales/Marketing preferred. Will also consider applicants with relevant work history
• Ability to communicate effectively with new guests, return guests, co-workers and management
• Strong computer skills, particularly with Excel, Word, PowerPoint and CRM Applications
• Exceptional written and verbal communication skills; comfortable with public speaking
• Excellent presentation skills, time management and organization skills
• Ability to excel and multitask in a fast-paced environment
• Knowledge of local area business and existing client database

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.