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Manager, Marketing Automation (Remote)

Company

GE Appliances
Address , Louisville, Ky
Employment type FULL_TIME
Salary
Expires 2023-07-21
Posted at 11 months ago
Job Description
The GEA Way
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
We are looking for a Manager of Marketing Automation to join our MarTech Data team. Marketing Technology is a critical component of our B2B and B2C strategy to enable multi-channel personalized experiences along the research, purchase, and ownership journey. This capability is built within the Salesforce ecosystem with marketing automation in Salesforce Marketing Cloud (SFMC). The ideal candidate will be experienced in working within a cross cloud Salesforce environment and requires a strong overall background in data architecture, integrations, and hands-on experience with Salesforce Marketing Cloud.
Position
Manager, Marketing Automation (Remote)
Location
USA, Louisville, KY
How You'll Create Possibilities
  • Develop the SFMC capabilities roadmap, implementation of new SFMC technology, and driving training and execution of the capabilities
  • Project collaboration across teams and Salesforce Clouds
  • Oversee campaign execution including process for intake, prioritization, assignment, and execution of marketing campaigns
  • Manage and build out future Marketing Automation team to meet business needs
  • Develop digital marketing automation tool strategy
  • Execute processes related to lead generation, data integrity, governance and system integrations to enable speed and consistency
  • Subject matter expert and lead administrator for Salesforce Marketing Cloud
  • Lead digital marketing automation team with prioritization, assignment, and execution for marketing campaigns
  • Project scoping/planning for integrations with SFMC and other Salesforce platforms such as Heroku, Salesforce Service Cloud, Salesforce Sales Cloud, and Mulesoft, and integrations with 3rd party marketing database, Connected product cloud, Oracle and the eCommerce platform
  • Cross-collaboration with teams outside of the organization for integration efforts
  • Drive standardization of tool usage and documentation for consistency, reporting and to increase speed of execution
What You'll Bring to Our Team
Minimum Qualifications:
  • Solid knowledge of CRM/relational database best practices (house-holding, auditing, reporting, test/control, sizing, etc.)
  • Bachelor’s degree from an accredited university or college, preferred degree in Marketing
  • Solid understanding of cross-browser/platform issues, code solutions and email best practices.
  • Aware of coding requirements and delivery issues for HTML emails
  • Excellent verbal, written, presentation and communications skills
  • Minimum of 5 years’ experience in direct marketing and/or campaign management and execution
  • Strong analytical background
  • Proficiency with SQL queries
  • Extensive knowledge of Microsoft Office
Preferred Qualifications:
  • Experience managing consumer databases and vendor partnerships
  • Experience managing or mentoring individual contributors
  • Salesforce Marketing Cloud certifications
  • Previous enterprise ESP experience with strong preference for Salesforce Marketing Cloud experience
  • Previous experience integrating email marketing systems
#GEAREMOTE
Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GEA, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]