Manager, Global Digital & Ecommerce, It Cosmetics

Job Title Manager, Digital & Ecommerce – ITC DMI

Division: Luxury Products Division

Location: NJ, 111 Town Square Pl Jersey City

Reports To: VP, Digital – ITC DMI

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do

DIGITAL INSIGHTS

• Integrate consumer and customer insight to better inform targeted strategies, plans and decisions & support marketing teams in providing search insights to fuel product naming and messaging hierarchy, and identify market white spaces.
• Work with CMO/CMI/CDO in identifying and onboarding new tools, technologies and techniques to enhance insight capabilities.
• Compiling and presenting SEO guidelines, performance, and strategic recommendation.
• Promote consumer centricity through the DMI and Zone leads via quarterly trend, search and digital insight reports.
• Integrate data from a variety of sources to identify key trends and emerging.
• Leverage digital intelligence and technologies to identify global consumer, market and digital insights & trends with business growth opportunities. Establish China insight reporting capabilities & DMI knowledge share
• As a results-obsessed and data-driven marketer, you will report and analyze metrics to ensure KPIs are established, measured and utilized to optimize plans for content.
• Monitor & analyze ratings & reviews owned and competitive to inform digital launch strategies and optimize current skus.
• You will monitor and research SEO identify powerful keywords that drive valuable traffic and conversion to continuously refine and optimize our assets, copy and content to drive maximum visibility in search engines.

CONTENT STRATEGY & EXECUTION

• You will lead development of content by briefing the creative team for new assets and the optimization of existing ones, ensuring content meets best practices across e-Boutique, e-Retailer, and Pure Players
• Develop and execute digital content strategy that provides best in class experience and consumer journeys for the consumers on D2C, retailers (Ie sephora, boots) and pure players (ie. amazon, Tmall) , marrying digital, mobile and video best practices with brand DNA and makeup trends
• Contribute to and help maintain the Digital Project Calendar, helping ensure visibility to all ongoing Digital initiatives
• Including PDP, product/brand/educational landing pages with updated images, video content, educational content, additional product specs, etc.
• Write/Create CRF’s for all digital assets needed, based on best in class tactics, trends, competition and new/ existing customer behaviors
• Support ITC's China/ Tmall launch through content support, aligning with local team on asset needs & positioning, ensuring needs are considered in GM launches, and exclusive china-first products. Promote DMI China upskilling with series focused on consumers, digital landscape, and content.
• Lead digital activation, from strategy through execution, for all makeup launches across all online distributor. Includes monitoring timelines, developing consumer journey, asset & pdp video briefing, photo shoots, post-production, and post- launch audits
• Partner with VM & Social to ensure cohesion across all touchpoints and alignment at strategy stage of launches
• Own digital content drive timelines and execute against them, ensuring alignment milestones with cross functional and global stakeholders

GLOBAL SUPPORT

• Develop the digital consumer journey (across omni touch points), as part of brand launch in a new country, product launches and re-animations
• Partner closely with all drive countries to better understand their unique needs and consumer behaviors so we can deliver assets for their business needs in a timely manner, while leveraging asset development for global needs
• Support preparation of presentations for senior management meetings, turning data into compelling visuals and showcase digital projects
• Champion brand priorities while understanding any local challenges and proposing solutions if additional elements or changes are required
• Align with markets on strategies, needs, best practices and product pairings and incorporate needs in launches

Ecom Exclusives

• Identify channel priorities (d2c, pure player, and retailer) to support global dot.com growth
• Manage global eComm exclusive assortment
• Work with zones to understand needs, partner with GBD, GM, Development, Finance & Zones to develop assortment and with creative ops, social, and creative to establish cross-functional 360 launch process

Search

• Manage global search strategy
• Optimized search media with focus on US team
• Identify search key words territories with CDMO team
• Work closely with SEO copywriter for maximizing contents through launch releases

Organization Structure and Key Working Relationships

In this section list the key working relationships of this role if applicable

• Work cross-functional with the Global Business Development team to liaison with the markets, Education, Creative and Marketing
• Within the Digital pillar of the total Go to Market Team

Required Qualifications

What We Are Looking For:

• Strong understand of the digital landscape, specifically e-commerce
• 3-5 years experience
• Bachelor’s Degree required

Preferred Qualifications

• Strong cross-functional collaborator
• Digital or marketing background preferred
• Strong project manager

What’s In It For You

• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Mental Health & Wellness Programs
• Salary Range: $98,200.00-$137,500.00
• (3 Days in Office, 2 Days Work from Home)
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• (Think Tanks and Innovation Squads)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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