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Manager, Fan Development Jobs

Company

Capital City Go-Go
Address , Washington
Employment type
Salary
Expires 2023-10-15
Posted at 9 months ago
Job Description
Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.
In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.
In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).
In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri’s DC Kitchen + Bar.
MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
  • You will provide first-class customer service and value for our fans.
  • You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  • You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  • You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  • You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  • You will innovate. We are nimble and first to market. We are not averse to risk.
  • You will have fun. We are in the business of happiness.

Position Overview: The Manager, Fan Development is responsible for developing and implementing marketing strategies to generate leads and revenue for the NBA G-League Capital City Go-Go, via events, guerrilla marketing, contests & promotions, strategic complimentary ticketing programs, and community-based marketing.
Are you passionate about positively impacting the DMV community through sports? We would love to hear from you!
Responsibilities:
  • Implement NBA G-League-required community programs for the Go-Go, with a focus on lead generation from these programs. Examples include Back to Hoops engaging the youth basketball community, Hoops for Troops that engages the military community, and Civic Engagement program that engages local area voters.
  • Collaborate and provide support for counterpart representing Fan Development for the Washington Mystics.
  • Together with Marketing & Sales, identify key target audiences and identify a series of tactics that will build Team brand awareness, engage prospective fans, and collect contact information that will funnel to both sales & marketing programs. This includes identifying and tabling at large scale community events, identifying and implementing smaller community-based awareness marketing, and designing and promoting special offers.
  • Together with the League office, translate League-mandated social responsibility initiatives into Go-Go programs that attract new audiences to the Team.
  • Help build the database of leads for the Team from community expos and local parades, guerrilla marketing, and special timed offers. Leverage technology for lead capture, partner with Business Intelligence to get leads added to database, and partner with Sales to ensure Leads are contacted.
  • Coordinate and collaborate with marketing & fan development efforts of the Washington Wizards, the parent club of the Capital City Go-Go. Leverage Go-Go assets to support Wizards business objectives. Leverage Wizards assets to support Go-Go business objectives.
  • Partner with Monumental Sports Foundation and other Monumental sports teams to support company-wide initiatives including school programs, Monumental Thankful Meals, Family-to-Family, and KABOOM! Playground Builds.
  • Other duties as assigned.
  • Work together with Corporate Partnerships to carry out any partner-specific community platforms. Ensure seamless execution, robust measurement and reporting.
  • Engage key influencers through the strategic use of complimentary tickets to experience the brand and ultimately to become both paying customers themselves and drivers of new fans. Leverage CRM tools to build prospect list, maintain regular communication cadence, note engagement, and track conversions.
  • Collaborate with other departments to identify community-based organizations to receive strategic complimentary tickets for product sampling and complimentary donated tickets.
Minimum Qualifications:
  • Experience working in community outreach including comfortability in-person and over the phone; D.C. community experience preferred.
  • Professionalism and a passion for Teams.
  • Experience managing a budget.
  • Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours.
  • Exceptional work ethic, strong desire to succeed and make a measurable impact.
  • Proactive, willingness to seek opportunities to improve our teams’ impact on the community.
  • Positive, coalition-building demeanor.
  • Excellent analytics skills, tracking and analyzing usage rates.
  • Bachelor’s degree.
  • Excellent project management and organizational skills, managing multiple events and multiple organizational outreach efforts at once.
  • Outstanding interpersonal, written, and verbal communication skills; ability to model the values of Monumental in the community.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.