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Lead Marketing Copywriter, Nutrition & Fitness
Company | MyFitnessPal |
Address | Austin, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-02 |
Posted at | 9 months ago |
At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.
- Has experience writing in the nutrition, fitness, or wellness space
- Says more with less, and is a ruthless self-editor
- Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
- Writes conversationally in a way that connects emotionally and personally with users
- Always asks, "what's in it for our members," then writes accordingly
- Thrives in a fast-paced, dynamic environment
- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
- Be Data-Inspired
- Be Kind and Care
- Provide copy feedback and guidance to contractors or jr. copywriters as needed
- A/B test and tweak copy to increase CTR and conversion
- Maintain consistent brand voice and style across all touchpoints
- Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
- Live Good Health
- Craft work that makes the technical feel human and authentic
- Live our core values in all you do:
- Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
- Champion Change
- Make It Happen
- Leave it Better than You Found It
- Stay on top of trends through business/industry monitoring and outside resources
- Degree in writing, English, journalism, communication, information design, or related
- Master multitasker who delivers high-quality copy on time, every time
- Strategic, on-your-feet thinker who likes to solve problems, even when they aren't fully defined
- 5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
- Confident presenter who can effectively sell your work and rationale to stakeholders
- Experience working within diverse cross-functional teams, including design, legal, product, and customer support
- Proactive communicator who thrives on a team, but works well solo
- Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
- Strong interest in understanding the MyFitnessPal brand, our members, and their motivations
- Demonstrate a continuous effort to improve operations, processes, and efficiency
- An online portfolio of stellar writing samples (must include social media)
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