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Lead, Copywriting - Creative Studios (Remote)
Company | Starbucks |
Address | Seattle, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Manufacturing,Retail |
Expires | 2023-07-21 |
Posted at | 11 months ago |
Now Brewing – lead, copywriter! #tobeapartner
- Manage workload effectively across multiple, omnichannel, and high complex projects and programs with varying deadline–support creative project managers in developing timelines and project approach
- Understand business drivers, strategic objectives, the enterprise's organizational structure, and implications on the Studio's deliverables and ways of work
- Shape global brand voice and tone standards to ensure Starbucks evolves and shows up consistently and effectively
- Think strategically about creative solutions as an advocate for the customer and brand, championing creative work while pursuing the brief's objectives, and partner with stakeholders to inform or co-author briefs
- Consistently draw connections across Studio and enterprise initiatives as a source of inspiration and strategically drives innovative solutions with the end-user in mind
- Keep a pulse on creative and cultural trends, skillfully translating insights to inform and inspire the work, helping evolve and strengthen the Starbucks brand
- Architect impactful presentations with a clear story arch, impactful language and a strategic foundation that links creative solutions to brand and business objectives
- Interpret and evolve creative feedback to advance the work, demonstrating flexibility and a skillful response to feedback and questions, extracting meaningful input and clarity from stakeholders
- Provide brand consultation and creative guidance to business partners, external agencies and production partners (film, audio, photography, production writing, etc.)
- Develop copy for a wide range of creative assets that support marketing and advertising across all major channels and platforms.
- An ability to work independently and successfully lead and inspire in a team environment
- Sharply attuned to cultural and consumer trends and applying insights to conceptual thinking and narratives
- An outstanding portfolio demonstrating a wide range of creative projects
- Expertise in copywriting, creative concepting, and storytelling
- A high EQ with an exceptional ability to build effective working relationships with cross-functional teams and executives
- Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or related field
- Excellent verbal communication and presentation skills
- Mastery in crafting compelling copy for email, social media, and a broad range of advertising mediums
- Exceptional time management and organizational skills; ability to multi-task, set priorities, and adhere to deadlines
- An advanced understanding of integrated marketing and its various components
- Writing for owned/digital channel
- Developing brand identities and branding/creative guides
- 8+ years experience with a creative agency or in-house creative team
- Developing content for cohesive retail store communication
- Concepting advertising, media, and social campaigns, including strategic concepting, film & social concepts, storyboards, art directing photoshoots & film shoots, art directing production, production writers, and external agencies
- Leveraging strategic insights with mastery of communication
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