Head Of Marketing Jobs

About Obie

At Obie, we are shaking up landlord insurance, making it easily available for landlords and real estate investors both when and where they need it. With a focus on driving efficiency and innovation for our customers and within our team, we’re on the search for new talent that can take Obie to the next level.

At Obie, you’ll collaborate with a diverse team that embraces evidence-based decision making, learns from failure, accepts feedback, and is always prepared to make changes for the better. You’ll be expected to operate with flexibility and leverage your curiosity to drive innovation while collaborating with colleagues across teams and areas of expertise. Our ideal teammates are kind, passionate, committed to excellence and eager to nerd out over the best ways to make Obie even better.

Brief Summary of Role

The Head of Marketing at Obie is a strategic leader responsible for driving revenue growth through effective marketing strategies and channels. This individual will provide high-level oversight and guidance to channel managers as well as execute on high-priority projects. This person will develop brand, acquisition, and retention marketing strategies, passionately promoting the Obie brand, while also building and implementing campaigns that align with our business goals.

The ideal candidate is adept in both digital and traditional marketing channels, with a deep understanding of how to reach and engage target audiences across a variety of platforms. The Head of Marketing will work closely with cross-functional teams to develop go-to-market strategies that further position Obie as a leader in the embedded insurance market.

The Head of Marketing will manage a team of rock-star marketing professionals, establishing brand, product, acquisition, content, partner and affiliate marketing, and go-to-market strategies in alignment with Obie Leadership. If you love inspiring your team’s vision, leveraging data to make decisions, and creatively problem-solving in a highly regulated industry, this may be the job for you.

What You'll Do:

• Create and refine marketing strategy to support Obie’s top-line objectives and further our mission
• Prioritize marketing projects and initiatives, allocating resources accordingly
• Develop and implement a cohesive marketing plan to increase brand awareness and drive acquisition strategies
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Build relationships with media and stakeholders through creative PR strategies
• Elevate our brand and help create a highly-engaged community of landlords and real estate investors
• Curate, manage, inspire, and coach a high-performing team of channel managers and specialists
• Drive consistency in internal communications to align our internal brand voice
• Collaborate with cross-functional teams to continuously improve messaging and positioning based on their insights to support growth and expansion targets
• Track competitor activities and identify opportunities to seize market share
• Regularly communicate status, projected performance, KPIs and ROI to stakeholders
• Accountable for industry event strategy, including ideation, sponsorship negotiation, logistics and on-site execution, using events as opportunity to generate leads and brand awareness by creating unique and memorable experiences
• Analyze the impact of marketing initiatives and share learnings with the leadership team
• Refine and expand marketing capabilities across mediums (SEO, PPC, content, podcasts, webinars, email, PR, and social)
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Work closely with product, design and engineering teams on core product needs, product performance growth, and priorities aligned to customer insights and business cases

What You'll Bring:

• Proven success in the design and implementation of successful marketing campaigns
• Diligently curious, eager to engage deeply with the product and our customers to tease out the highest-impact growth opportunities
• Experienced full-stack marketer with proven track record of scaling high-growth B2B, B2C, and/or SaaS businesses
• Experience scaling acquisition engines and driving company-wide marketing strategy in partnership with cross-functional teams
• An execution-focused leader that is not afraid to take on the heavy lifting and lead by example when needed with a bias towards action
• Demonstrable experience developing innovative brand positioning, creative direction, and design to drive business results
• 5+ years of direct leadership experience with demonstrated success leading and motivating teams as well as managing cross-functional teams
• 10+ years of progressive marketing experience; insurance experience preferred, bonus points for startups
• Working knowledge of Google Analytics, SEMrush, leading digital ads platforms, Hubspot, Google Search Console, Salesforce, and other tools in the marketing stack
• You have the quantitative chops to define and assess marketing success, but also know when to stop analyzing and run with a fresh, creative idea that will engage our audience
• Outstanding leadership, communication, negotiation, and presentation skills
• Strategic mindset and ability to make difficult decisions
• Effective leader at managing change in a fast-moving and constantly evolving market
• Knowledge of and proficiency in SEO, PPC, digital marketing tools and techniques, and web analytics
• Track record of leading product marketing and brand management/marketing initiatives with business impact
• Experience managing annual budgets with targeted ROI metrics

Interview Process

• Meet us and learn about Obie

You'll first talk to Kara on a 30-minute call; you won't need to prepare anything in advance. The goal of this conversation is to get to know you and mutually explore if we might be a good fit for each other. You'll learn more about Obie and have a chance to ask any questions about our company, team, culture, and product.

• Meet the hiring manager

You'll get to have a 45-minute video interview with the hiring manager. This discussion will be more technical in nature to ensure you have the skills needed to be successful in the role.

• Project exercise

This role requires strong strategic planning, collaboration, and communication skills, so we'll present you with a short exercise to complete to provide you a chance to flex those muscles. You will be able to complete this exercise on your own time, so please be thorough and use the resources available to you. We'll be looking to gauge your understanding of key marketing verticals, your ability to create a cohesive strategy, along with your writing and communication skills, empathy, and general demeanor. More on this when you get there!

• Meet the team

Since you'll be joining a close-knit team, we'll ask you to meet other people in the company so we get to know each other a bit better.

More About Obie

Founded in 2017, Obie is paving a new path in insurance for landlords and real estate investors. Obie’s goal is to fundamentally change how insurance is bought and sold by building technology and insurance products that increase ease and accessibility for the 17 million residential real estate investors and landlords in the US. Obie offers a superior insurance experience, allowing real estate investors and landlords to obtain the right coverage where it’s most convenient for them, whether that means using our digital quote tools, working with independent agents, or finding us through our integrations with industry partners.

With over 6,000 active policy holders, and over $20 billion in coverage secured, Obie has still barely scratched the surface of its growth potential. That growth is supported by $39 million secured in funding, positioning it perfectly to continue revolutionizing the industry.

Obie has you covered

Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide:

Competitive salary

Flexible time off with an encouraged minimum time away to support a healthy work-life balance

12 weeks of Paid Parental Leave

Great health, dental and vision coverage

Life Insurance

Flexible Spending & Health Savings Accounts

Stock Options

401k match

Pet Insurance Reimbursement

Health and wellness benefit

Equipment budget - everything you need to do your best work

Professional development support

Summer hours