Growth Marketing Manager - Food & Beverage Industry

Dahl Consulting is currently partnering with a leader in the food industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Growth Marketing Manager for a contract position! Interested? Get more details below.

• Worksite Location: Golden Valley, Minnesota - Hybrid
• Contract Duration: 5 months, potential for extensions
• Industry: Food and Beverage

Growth Marketing Manager :

As the Growth Marketing Manager, you will work directly with the founding team to ensure the successful launch and scale-up of the business. To be successful in this role, you will have to show a strong entrepreneurial attitude as you’ll wear many hats at once. You will be responsible for thought leadership and strategy development to grow the business beyond the pilot stages and create a path to improving key performance indicators for the business. Additionally, you will work across a variety of different growth marketing channels, with a focus on paid/organic media. This role requires a deep understanding of direct-to-consumer e-commerce brands, a creative mindset, and a data-driven approach.

What you’ll do as the Growth Marketing Manager:

• Create and manage a content strategy, including blog posts, articles, and other written materials that align with our brand voice and objectives
• Collaborate with the brand design agency to develop compelling visual assets and ensure brand consistency across all channels
• Stay up to date with industry trends and emerging technologies to identify new opportunities for brand activation and marketing
• Manage relationships with external vendors, agencies, and partners involved in brand activations and marketing campaigns
• Collaborate closely with the co-founder team to align brand activation efforts with overall business goals and growth strategies
• Develop a holistic brand strategy to scale the brand, and drive consumer engagement and brand loyalty
• Lead an RFP for performance marketing and brand design agencies
• Oversee the implementation of paid social campaigns across various platforms, optimizing for audience reach, engagement, and conversion
• Leverage data and analytics to track campaign performance, analyze key metrics, and make data-driven recommendations for optimization

What you’ll bring to the Growth Marketing Manager role:

• Experience in brand design, including the ability to work with designers to create visually appealing and on-brand assets
• Proficiency in SEO techniques and strategies, with a track record of improving organic search rankings and website traffic
• Strong understanding of the direct-to-consumer business model, customer journey, and industry best practices
• Proven experience (4+ years) leading direct-to-consumer e-commerce brands, with a focus on paid social campaigns, brand design, and performance marketing
• Proficiency in using analytics tools to track and analyze campaign performance and make data-driven recommendations
• Demonstrated success in developing and implementing effective brand activation strategies and paid social campaigns
• Bachelor's degree in marketing, business, or a related field (MBA Preferred)