Group Director Jobs

Job Title: Group Director

Department: Catapult New Business

Reports To: SVP, Accounts

Company Overview: Catapult New Business is an outsourced lead generation/business development firm that uses strategy, technology and new business professionals to help advertising and marketing services agencies win new business.

To do this, we design and implement customized new business programs for marketing services providers, differentiating their brands, generating demand, and creating growth opportunities by building solid relationships with their prospects.

Our clients include recognized leaders across all marketing services categories from brand and advertising to digital, direct, design, research and media. Our clients are of varying organizational size and ownership, all with the common desire to grow through new client acquisition.

Catapult uses its insight-led marketing and new business expertise to:

• Create a consistent, focused proactive new business program
• Deliver qualified new business opportunities
• Competitively position an agency and their capabilities in the marketplace

Position Overview: The Group Director is responsible for developing relationships with partner agencies, managing Business Development Directors, and implementing new business plans across our diverse client portfolio of national advertising and marketing services agencies. B2B marketing responsibilities also include strategy development, campaign optimization and execution.

Goals: Group Directors are expected to help generate Qualified Meetings and Opportunities for each agency client and, most importantly, retain client relationships in a positive and profitable manner.

Success Measurements: Group Directors will be measured on:

• Their success in helping Business Development Directors meet and exceed their Qualified Meeting and Opportunity goals for each of their respective clients
• Their success in helping their agencies close business during the agency’s contract period
• Their success in building strong relationships with their respective agency clients

Essential Job Functions:

• Review daily marketing news and intelligence from a selection of sources, where relevant stories are highlighted and investigated for client new business opportunities.
• Lead the development and implementation of a customized new business development strategy based on positioning and relevance to client’s offerings to target markets.
• Monitor activity and evaluate program strategy monthly to improve program results.
• Ensure client new revenue goals and objectives are met and are linked to appropriate messaging, targeting, and outreach channels.
• Prepare weekly, quarterly, and annual outcomes reports.
• Manage new business development activities for up to five Business Development Directors and up to 20 accounts.

Requirements:

Basic:

• Bachelor’s degree in marketing, communications, or related discipline
• 8+ years experience in B2B inside sales/new business development
• Agency experience preferred

Minimum:

The successful candidate will have a deep understanding of the marketing services landscape, and have held a business development or senior account director position or revenue generation position in the past, and has excellent client service, project management and quantitative skills. Candidates must be detail-oriented, able to effectively manage large initiatives, lead multiple projects and deadlines simultaneously, and work well independently and within a team.

• Strong written and verbal communication skills
• Strong organizational skills
• Interpersonal and creative thinking abilities
• Entrepreneurial, high energy, and flexible; ability to multi-task, prioritize, roll up sleeves and deliver; results oriented
• Strong analytical, problem solving and conceptual skills

Competencies:

• Attention to Detail: Ability to review details of documents quickly, maintain accurate documentation, and produce error-free work.

• Persistence/Follow-Through: Ability to see issues through to complete resolution, checking with all involved parties until it is confirmed that the issue/problem/project has been completed or resolved; ability to overcome systems or structural barriers that initially prevent resolution of problems.

• Prioritizing and Organizing: Ability to organize and prioritize the workload while maintaining focus and staying on track, establish and implement an efficient course of action, understand what’s necessary to get things done, use resources optimally, balance the workload and establish appropriate deadlines.

• Product Knowledge: Thorough understanding of product and services of the group of companies including features, benefits and relevant performance statistics including ROI.

Initiative: Proactively initiates changes or takes action to improve efficiency, addresses existing and potential problems, and finds new opportunities.