Global Marketing Director, B2B

One of Vaco's trusted partners is actively seeking a Global Marketing Director (B2B) to lead their marketing strategy across the Americas, APAC and EMEA. This individual will lead teams of regional marketing leaders in an effort to design and develop region specific marketing campaigns devised to increase market share and grow brand awareness.

Responsibilities:

• Lead marketing research and analytics of trends in the market, the company's market share, potential for growth, etc.
• Collaborate closely with the Regional Sales Managers in designing and developing global and regionally focused marketing campaigns
• Lead the Marketing function and organization globally and provide strategic direction to the team
• Provide analytics to the business owners regarding pricing, and ensure consistency in the overall pricing strategy
• Ensure that Marketing plans, goals, and policies are consistent with established Executive strategies and objectives
• Lead the Marketing P&L; control and optimization of marketing budgets and resources
• Partner with global sales teams to provide specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans
• Monitor progress of campaigns using various metrics/ provide performance reports
• Organize and oversee advertising and communication strategies and campaigns
• Development of marketing materials - brochures, press releases, website materials, etc.
• Maintain, document, and disseminate knowledge about industry trends, opportunities, channels and competitors to support business development opportunities.
• Develop and lead the internal communications process for the CEO and executive leadership

Qualifications:

• Experience with Salesforce, Pardot or Active Campaign, Hubspot, etc… ideal
• Ability to work onsite in Atlanta, Georgia (3 days or more per week)
• Excellent leadership and organizational skills
• Ability to travel internationally, 25-30%
• Self-starter capable of leading, coordinating, & influencing cross-functional teams
• Experience in manufacturing, logistics, distribution, or an industrial sector preferred
• Customer oriented/ service minded approach
• 10+ years of experience leading a marketing function, with 5+ years of global expertise
• Strong communication and interpersonal skills
• Familiarity with social media and web analytics
• Bachelor's Degree, MBA Preferred

*Qualified, local applicants should apply with an updated resume