Global Campaign Manager - Lego Retail

This is an outstanding opportunity to influence global marketing strategies and campaigns in our owned channels – LEGO Stores and lego.com

Core Responsibilities
You will act as LEGO Retail point of contact for Branded Channel exclusives campaigns, providing input into the global Go-To-Market strategies on behalf of LEGO Retail and managing campaigns end to end.
More specifically you will

• Support key elements of marketing planning using the Campaign Planning & Project Management tool.
• Support Drive Period prioritization as the lead on Exclusive and Single Product Campaigns and the Adults Audience.
• Represent LEGO Retail as the key contact on Exclusive product launches in discussion with Global Branded Channels team
• Drive "end-to-end" campaign planning, delivering integrated campaign plans based on the business strategy and insights and through strong collaboration
• Lead and facilitate After Action Review sessions to systematically capture campaign performance and process insights that drive future improvements
• Drive collaboration and innovation across the LEGO Retail Marketing levers to deliver impactful campaigns. Key stakeholders include creative development, regional leads, loyalty program, promotions, social media, CRM, PR, and performance marketing

Play your part in our team succeeding
The Campaign Development Team is responsible for ensuring strong campaign development in LEGO Retail from early dialogues with the Global Branded Channels Marketing Team to campaign implementation and After-Action Reviews. The focus of the team is to deliver upon global marketing objectives with a strong commercial focus.
The overall purpose of this role is to develop and deliver Retail campaigns "end-to-end “
Do you have what it takes?
You probably hold a degree in marketing, communication or similar with validated experience in a Brand Manager role or similar.
Furthermore, you have

• Track-record of crafting shopper and retail marketing campaigns for brands
• Experience from a major or premium (preferably global) brand
• Strong commercial understanding, preferably from Retail environment
• Conceptual understanding, data driven, and strong briefing skills
• Digital marketing understanding
• Ability to build effective and targeted strategies in partnership with audience strategists, and Branded Channels Marketing
• Strong communication skills with experience working in global team

What’s in it for you?
Here Are Some Of What To Expect

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Family Care Leave – We offer enhanced paid leave options for those important times.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.