General Manager Jobs

About the Role

Sunsoil is looking for an entrepreneurial, data-driven leader to oversee our day-to-day operations, from marketing and sales to operations and supply chain. You will report directly to the CEO, and play a key role in building this company.

The ideal candidate has experience doing a few of the following things: being a founder, joining an early stage startup, running a P&L, leading a team, building a brand, managing acquisition and retention marketing, and analyzing data.

You’re a strategist, but you’re excited to roll your sleeves up. (We’re a small team punching above our weight.) You have experience, but you’re not tied to a playbook. (We’re leading a brand new category.)

About Sunsoil (watch the video)

Sunsoil is the #1 CBD oil brand in the Northeast—and #4 nationwide—in natural retail (the largest retail category for CBD). Our growing DTC business has become a key focus since the pandemic.

The CBD industry is for the moment crowded and fragmented. But since our founders Alejandro and Jacob started Sunsoil in 2015, we have delivered unparalleled quality and value:

• Vertically integrated: We grow and process hemp at our farms in Vermont
• Simple ingredients: Many of our products contain just two ingredients, hemp and coconut oil
• Minimally processed: We use a unique, whole-plant infusion process to make CBD oil—rather than using CO2, ethanol or isopropyl alcohol
• Industry-leading price: 5 cents per milligram of CBD (4 cents with a subscription)
• Certified organic: We’re the only top brand with USDA organic certification

Don’t take our word for it: read about the impact we have on our customers. We’re changing people’s lives, and we’re on a mission to help as many people as we can.

Primary Responsibilities

• Spearhead the development and execution of integrated marketing campaigns to drive customer acquisition, retention, and brand loyalty. Lead the sales team in identifying and pursuing new market opportunities
• Define and own KPIs for business performance
• Own the strategy, budget and execution to increase growth and profitability of the Sunsoil retail and ecommerce businesses
• Lead our customer service and operations teams to maintain exceptional levels of customer satisfaction
• Provide regular reporting to the leadership team and board of directors on performance, initiatives in progress, and learnings
• Ensure all products and practices comply with state and federal regulations
• Continuously analyze the CBD market, as well as the wider health and wellness sector, to adapt to emerging trends, customer needs, and competitive dynamics
• Create and implement a talent strategy that emphasizes mentorship, professional growth, and collaboration within the team, fostering a positive, entrepreneurial work environment
• Partner with Sunsoil’s founders and agriculture/production team to execute initiatives that align with the company's goals and minimize costs, considering the unique, vertically integrated aspect of the business

About You

• Past involvement in CPG as a brand leader and manager a plus
• 7+ years experience, encompassing roles in GM, growth, consulting, or operations at high-growth firms
• Demonstrated success in P&L ownership and driving business unit KPIs
• Experience in overseeing a brand's evolution, from concept to realization
• Mentor and leader, who wants to build a team of operators and marketers as we grow this business
• Strong writer, able to act as a steward of our brand voice and the integrity of our mission
• Strong communicator, comfortable presenting to our Board of Directors and working cross-functionally (with Sales, Operations, Customer Service)
• Highly quantitative and data-driven thinker, with the ability to process large amounts of data with a hypothesis-driven mindset
• Outstanding project management acumen, empowering you to oversee multiple projects and foster consensus among diverse stakeholders.
• Exceptional analytical ability in formulating budgets, KPIs and evaluating the success of strategic efforts