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Company

IG GROUP LIMITED

Address New York, United States
Employment type FULL_TIME
Salary
Expires 2023-08-21
Posted at 9 months ago
Job Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements - check them out here!

We are enjoying the flexibility of a hybrid work model, splitting our time between remote work and connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

  • Utilize the latest technology to connect with your team around the globe
  • Take a class at Hamburger University
  • Sample future items in our Test Kitchen

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

The McDonald's Global Impact team is aligned around a vision to make McDonald’s famous for our positive impact on people and the planet. Read more about McDonald’s Purpose & Impact here. Within Global Impact, the Global Communications team (Global Media Relations, Enterprise and Employee Communications, Brand Trust, Enterprise Story Lab, Communications Measurement and our McDonald’s production & creative Agency – Agency 123) functions as a global center of excellence, co-creating with markets around the world in the development and amplification of the story of the McDonald’s brand and company narrativeacross multiple audiences, channels, key events, and milestones to rally the Global System and increase stakeholder confidence and excitement in the business.



Supervisor. Cultural Engagement & Events

The Supervisor of Cultural Engagement & Events will report directly to the Manager of Multicultural Strategy & Events, and be responsible for supporting execution, implementation and coordination of comprehensive activation plans based on consumer centric strategies. This individual will have a track record of assisting with the implementation of large- and small-scale promotion that that drive sales, traffic, and brand trust. This individual is great at communicating and has experience with stakeholder engagement.


This role will support strategic execution of our Multicultural Strategy & Events within the Field Marketing team. The Supervisor will report to the manager to assist in executional excellence of events and ensure cohesion between national and local marketing team. We are also looking for someone data-driven, who puts consumers insights and business knowledge at the heart of every single strategic and creative decisions.


Support

  • Assist team members in creating and executing consumer relevant promotions and activations
  • Empower the ongoing measurement and evaluation of engagement efforts to apply findings to future initiatives.
  • Serve as point of contact for field marketing and national team for assets and tools
  • Coordinate cross functional meetings, capturing team deliverables, and ensure deliverables are met
  • Keep a pulse on emerging trends and platforms that offer new ways for the brand to maintain a modern, relevant presence in culture.
  • Collaborate with cross-functional partners across Brand & Content, Paid Media, Communications, Digital and Consumer Insights to align tactics to program and business goals.
  • Partner with creative and social agency teams to produce breakthrough, best-in-class creative ideas.

Communicate

  • Take ownership of department communication outlining planned activities and distribution to appropriate parties
  • Create post-activation recap and presentation
  • Work with agencies to develop and present trend report that outlines current and future opportunities in experiential marketing, digital, music, sports, gaming, entertainment, etc.


Execute

  • Assist with securing owner/operator approvals and tracking/reporting internally on performance.
  • Fulfill all elements within programs including on-site activations and promotion management.
  • Manage event approval process across departments and functions. (i.e. BU field teams, OPNAD internal comms, legal, operations, etc.)
  • Work with agencies and field teams to execute onsite activations at major events


Qualifications

  • Bilingual a plus
  • Experience working on content development for big brand campaigns a plus
  • Bachelor's degree
  • Experience in multicultural marketing and passion for the multicultural consumer
  • Strong written and verbal skills, including live feedback discussions


Additional Information


McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.