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Company | Karbon |
Address | Philadelphia, PA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-02 |
Posted at | 11 months ago |
About Karbon
- Work closely with the entire marketing team, including content, design, product marketing and paid marketing, in support of campaign execution.
- Repackage marketing content so that it can be distributed through Sales and Customer channels with purpose and impact
- Build strong cross-functional relationships to drive quality lead generation and prospecting, optimize conversion and improve workflows and processes.
- Write on-message campaign copy (including emails, social posts, phone call scripts, landing pages) that drives high engagement and conversion.
- Communicate effectively and often with leadership and key stakeholders to ensure alignment. Publish frequent program updates and metrics to share performance trends.
- Partner with Sales and Customer teams to drive strategic alignment, campaigns, communication and new efficiencies across the organization.
- Report on marketing program effectiveness and develop ways to learn from experiments to constantly improve.
- Plan and implement high-impact integrated campaigns for pipeline generation including but not limited to outbound sales sequences, ABM, customer expansion and upsell programs, field marketing and events.
- Deliver effective enablement assets to drive sales, expansion and retention revenue objectives.
- An eager desire to learn and grow, you’re hungry to make things happen, you can listen to feedback, you enjoy a laugh, and you’re a good person.
- Unparalleled attention to detail, especially while multitasking — you will be doing a lot of things at the same time, and you need to be able to execute each one of them with excellence.
- A proven ability to multitask — see above — and be a team player. You will be working with teams across Australia, New Zealand, UK, and US.
- At least 5 years of experience in a marketing, sales, communications, or event management role, doing any or all of the responsibilities listed above.
- A passion for finding new ways to execute ideas in different channels — you need to understand and enjoy marketing and sales.
- Experience with common marketing and sales technology, including Salesforce and Pardot or similar tools.
- A love to write. You’re great with words, you believe in good grammar, you can get a point across in a succinct and concise manner, you can adapt to write for different audiences, and you genuinely enjoy it.
- A love for the science behind the process, constantly testing and refining the process and messaging for incremental improvements.
- A incredibly organized and process-minded, and enjoy looking for ways to improve efficiency and automate tasks.
- Scaleup environment experience
- You have SaaS, accounting, or Tax industry experience
- You have worked both in Sales and Marketing teams.
- Flexible Spending Account
- 401(k) with company matching
- Be part of a fast-growing company that firmly believes in promoting high performers from within
- Company paid medical for you and eligible spouse/partner and dependents
- 8 weeks paid parental leave
- A collaborative, team-oriented culture that embraces diversity invests in development, and provides consistent feedback
- Opportunity to market and sell a leading global platform with highly recognized and valued brand/product offering
- Flexible Time Off with an encouraged 4 weeks use per year
- Paid dental and vision and eligible spouse/partner and dependents
- Strong benefits package including:
- Work with (and learn from) an experienced, high-performing team
- Work-from-home stipend
- True ownership and autonomy over the work you do
- Gain global experience across USA, Australia, New Zealand, UK, and Canada
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